The Walt Disney Company hosted its annual Investor Day on Dec 10, 2020. This year’s Investor Day focused on upcoming additions to Disney’s direct-to-consumer streaming services. Bob Chapek, Disney’s CEO, and Bob Iger, Executive Chairman and Chairman of the Board, led the virtual event. A number of exciting announcements were made regarding television series and movie sequels/remakes coming to theaters and Disney+. Undoubtedly, fans were excited to hear about the latest projects Disney has been working on. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Disney+ as fans of Disney express excitement for the new content coming to the streaming platform in 2021.
Also trending this week on BrandGraph were brands like Pfizer and Royal Caribbean International. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of December 7, 2020
- Disney+
- Pfizer
- U.S Supreme Court
- Royal Caribbean International
- Halo
Disney+ trends after announcing that several new series and movies coming to the platform in 2021 and the years to come. More specifically, Disney+ plans on releasing 10 Star Wars series and 10 Marvel Series. In addition to that, they will also release 15 Disney live-action, Disney Animation, and Pixar features. Fans of all things Disney, Marvel, and Star Wars are sharing their reactions to Disney+ upcoming releases across social media platforms. Disney+ trends as fans anticipate new original series like WandaVision, steaming Jan 15, and The Falcon and Winter Solider Mar 19.
Top Content for Disney+
In Nov 2020 Pfizer was trending on BrandGraph and social media after announcing their COVID-19 vaccine was 90% effective. Now Pfizer is trending again after the first vaccine was administered in the UK. On Dec 8, 2020, 90-year-old Margaret Keenan became the first person in the world to receive the Pfizer/BioNTech Covid vaccine. This is considered a major step towards ending the COVID-19 pandemic that began almost 10 months ago. A few days after Keenan received her vaccine, the U.S Food and Drug Administration issued an emergency use authorization for Pfizer’s vaccine. This authorization allows the vaccine to be administered in the United States.
Top Content for Pfizer
BrandGraph also recorded a spike in social media content and engagement for the Supreme Court of the United States. On Dec 8, 2020, Ken Paxton, Texas Attorney General, filed a lawsuit against four states in the U.S Supreme Court. The suit claims that Georgia, Michigan, Pennsylvania, and Wisconsin exploited the COVID-19 pandemic as a means to ignore federal election laws. Many viewed the lawsuit as a last-minute effort to overturn President-elect Joe Biden’s victory. However, on Dec 12 the Supreme Court rejected the injunction cementing the end of Donald Trump’s presidency.
Top Content for U.S Supreme Court
Since the COVID-19 pandemic hit, cruise lines have been looking for ways to encourage travelers to view cruises as a safe vacation option. Royal Caribbean International offered a “cruise to nowhere” for passengers to experience onboard benefits while maintaining COVID safety precautions. Unfortunately, the “cruise to nowhere” did the opposite. A passenger on the Quantum of the Seas tested positive for the virus making the vessel port early. The passenger was removed from the ship and tested negative afterward. However, the damage was already done. Royal Caribbean International trended on social media as people expressed disappointment in the lack of safety in sea travel.
Top Content for Royal Caribbean International
The Halo video game franchise is trending after announcing Halo Infinite. This is the sixth main installment of the series and is set to release in fall 2021. Halo Infinite was initially set to release in Nov 2020, although in Aug 2020, it got pushed back. Halo 6 is developed by 343 Industries, who first took on the franchise in 2011 with Halo: Combat Evolved Anniversary. Fans of the first-person shooting game are happy to hear that a new game is finally coming. Halo 5: Guardians, the most recent main installment of the series, came out in 2015. So gamers are excited to get their hands on some new content.
Top Content for Halo
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
