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Are you looking to ramp up your marketing game on social media and reach an audience that’s already interested in cosmetics? Working with influencers is a great way to gain visibility, credibility, and brand recognition in the beauty space. When it comes to finding influencers for cosmetics campaigns, there are so many powerful creatives available that can give you the boost you need. Check out this list of 12 cosmetics influencers and beauty gurus who will help elevate your cosmetics promotions.

Top cosmetics influencers setting the trends in 2023

Huda Kattan

CEO of Huda Beauty, founder of Wishful Skin, and a queen of cosmetics herself, Huda is one of the most influential makeup artists in the industry and takes to Instagram to share that with more than 2.7M followers. Her strong presence and incredible talent for creating flawless looks with her popular products keep her audience engaged.

Tati Westbrook

Tati is one of the beauty youtube “OGs” who rose to fame in 2010 after creating her popular channel that now has over 8.34M subscribers. The cosmetics YouTuber has successfully built her own vitamin brand, which she occasionally showcases throughout her entertaining tutorials and product reviews on her channel.

Jaclyn Hill

Joining Tati Westbrook among the classic makeup YouTubers of the 2000s, Jaclyn gained fame after her channel took off in 2011 and has now amassed more than 5.58M subscribers. Her loyal followers have seen her makeup style transition over the years and have witnessed her personal brand take off. Her channel is now full of her favorite trending products, her cosmetics company and lifestyle content after recently getting married.

Nam Vo

When it comes to the beauty industry, there is no limit to the types of successful cosmetic products and brands. Nam is a beauty influencer who focuses on sharing her favorite products and cosmetics for dewy looking skin. The makeup artist has collected over 431K followers on Instagram by sharing cosmetics reviews and tutorials on how she uses trending products.

Kayley Melissa

Kayley is a beauty influencer who uses her channel to share all things hair-related cosmetics. The well-known beauty blogger has earned more than 1.8M subscribers by sharing her talent and passions for finding great products and styling her hair. Her videos aim to entertain and teach her followers how to enjoy their hairstyles just like she does through tutorials and honest product reviews.

Laura Lee

Since beginning her channel back in 2013, the makeup guru and beauty influencer has only continued to rise in fame as she shares her love for cosmetics with more than 4.62M subscribers and 1.7M Instagram followers. The makeup artist has created her own makeup brand and is also the host of the Fool Coverage podcast. Her channel is full of her favorite drugstore products and vlogs of her testing out viral products.

Rose Gallagher

Rose is a refreshing face in the beauty and cosmetics industry who focuses on sharing products that help others find confidence like she has. Rose gained major fame after having an article featured in British Vogue that shared her insight on managing rosacea. Her TikTok has gained more than 36.9K followers who love her product reviews that help with redness and all of her latest finds.

@rosegallagherbeauty AD @L’Oréal Paris ❤️ If you like a full coverage base and want something affordable to cover redness, I really recommend the L’Oreal Paris Infallible 32H Matte Cover Foundation. As the name would suggest, this is a completely full coverage foundation that dries to a velvety matte finish. If you’re dry, like me, you can still achieve lovely results with this but I would apply it to freshly moisturised skin. My shade is 135. A little warm for me, yes, but it matches my tanning drops and I always personally choose to go a bit more golden to counteract my redness. The 32H wear ultimately means that this will withstand even hot, irritated skin, and the added 4% niacinamide is great news for your skin barrier and added oil control. An affordable win, and available at @Superdrug ❤️ #Redness #RosaceawithRose #RednessCorrector #LearnwithRose #FullCoverage #LorealInfallibleFoundation #LorealParis #Makeup #LorealInfallible #lorealparispartner #lorealinfaillible #loreal ♬ original sound - Rose Gallagher

Ellie Trimarchi

Ellis is known as “Your TikTok Makeup Artist” to more than 292.6K TikTok followers. She shares her talent and passion for creating looks that help others feel beautiful. Her flawless tutorials showcase many trending cosmetic brands, products, and styles. With a whole popular series of How Tos, Ellie has quickly become a makeup icon.

Pat McGrath 

Described by Vogue as “the most influential makeup artist in the world,” Pat paved the way for all cosmetics influencers in the industry. Pat shares her incredible talents with more than 5.2M followers through her latest products from her personal brand, stylish looks she recreates, and features of other cosmetics influencers using her products.

Mario Dedivanovic

Known as one of the most popular celebrity makeup artists of our time, Mario is the creative mind behind the Makeup By Mario brand that has appeared through the feeds of many cosmetics influencers. As the celebrity makeup artist of Kim Kardashian, Mario has always been in the spotlight but recently rose to fame after launching his own successful line of cosmetics. His popular brand has collected more than 13.1M followers on Instagram.

Manny Gutierrez

As the founder of the iconic cosmetic and beauty brand Lunar Beauty, Manny is a well-known name in the beauty industry and shares his talent through his Instagram with more than 4.1M followers. The popular makeup artist has a following of 4.68M on YouTube as well, where he shares beauty vlogs and his favorite cosmetics.

Nikkie de Jager

Founder of the beauty brand Nimya and successful makeup artist, Nikkie is well known for her iconic colorful looks. Her feed is full of tutorials that feature her favorite products and exactly how she uses them. With more than 18.2M followers on Instagram and 14.2M subscribers on YouTube, it is safe to say that Nikkie is one of the most well-known cosmetic influencers who loves to share her talent through her creative looks.


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