Site icon IZEA Worldwide, Inc

Cornerstone Content Guide

cornerstone content

Building a brand isn’t easy. With so many companies vying for a moment in the spotlight, it takes great effort to stand out. Introducing cornerstone content to your website is one way to improve your search engine ranking and improve retention. But what is cornerstone content, and how do you create the compelling pieces that yield the results you need?

Defining Cornerstone Content

In masonry, a cornerstone is often the first stone placed. It’s the solid, stable foundation all other stones are set in relation to, making it an important defining element in the building’s position and construction. Some cornerstones have inscriptions for the construction date.

Cornerstone content is your website’s equivalent to a traditional cornerstone. It’s the core of your site: The foundation on which you construct the rest of your content. This is the information that defines who you are and what you do, providing basic, essential information that site visitors are going to need. 

The Importance of Cornerstone Content

Your cornerstone content is the most valuable content on your site. It’s the basis for everything else you do, and you should regularly link back to it. There are many good reasons for having high quality cornerstone content:

Tips for Creating Cornerstone Content

Considering how valuable cornerstone content is, it’s important to know the best practices for creating it. If you already have an established site, you may already have all the content necessary; you just need to bring it together in one place. If you’re starting a new site, spend some time thinking about what your most valuable content should be and start a roadmap for creating it. Consider these top tips to help ensure each piece of content works hard to build your brand:

The Foundation for Success

Whether you have a new website or one that’s well established, you should always be thinking about cornerstone content. Consider the information that most clearly defines your business, and which offers the most value. Position that content as the top of the funnel, using it as a way to entice visitors and gather contact data for your mailing list. When you build your site around a strong foundation of consistently useful content, it becomes a much stronger asset to your business.

Exit mobile version