Looking to Join a Content Creator Website? Here are 6 Must-Haves

Are you a content creator looking to showcase your work, gain exposure and partner with brands? If so, you’ve probably considered joining content creator websites. But, which one? There are dozens out there. How do you know which site is going to take your content creation to the next level? To help you review your options and pick the best content creator website, here’s what to look for: 

A visually appealing listing to sell content directly to brands

The whole point of joining a content creator website is to increase your reach. Brands often use these platforms to find influencers to work with. Why? It’s a lot easier to search through a database of experienced content creators than it is to search industry-related keywords and sift through social profiles with one-line bios. 

It’s not enough just to join a community of creators, though. The best websites for content creators give you visual listings, so you can sell content to brands on the spot. 

Take a look at the listing below for TikTok influencer Lindsey Simon on The Creator Marketplace®.

With this listing, influencers can:

• Add content 
• Connect their social channels 
• Craft a description of their content and the brands they’re interested in working with
• List a specific content deal, like Lindsey’s sponsored TikTok
• Provide a price for a piece of content; in this case, it’s $500

If marketers see this listing, they can:

• Message the creator right from the platform with the “Message Me” button
• Buy the content with the “Buy Now” button

Analytics

Brands aren’t just interested in your content. Typically, marketers want more in-depth information about influencers, like their follower count, engagement rate, and brands they interact with.  

The best creator platforms will showcase this information for you. Take a look at the analytics provided for Eddie, a member of The Marketplace, below. A brand can quickly see that he has 515.8K followers and a great engagement rate of 12.74%.  

Further research on Eddie’s profile will reveal his interests, brands that he’s mentioned in the past, and his most recent posts to TikTok. 

The ability to respond to brand-posted job listings

Look for a content creator website that lets brands post job listings. In The Creator Marketplace, these listings are called Casting Calls. 

Creators can browse a list of Casting Calls that cater to a variety of different industries, products, and niches. From tech companies looking for creators to review the latest smartphones to pet brands looking for dog lovers to endorse eco-friendly toys, there’s bound to be a brand looking for you. 

As you would with any job listing, you send a pitch to the brand to apply for the gig. 

Communication tools

If you take the time to join a creator platform, you want more than a place to create a profile. You want a platform that encourages two-way communication. Look for a platform that has a messaging service attached to it so you can talk with anyone who’s interested in working with you. 

Easy searching and filtering tools

As you explore the best content creator platforms, think about how easy they are for brands to use. If you want to gain exposure on these platforms, it’s imperative that brands have the ability to search and filter their results. 

In other words, marketers should be able to curate a pool of influencers by searching for industry-specific influencers like “travel influencers” or “food influencers.” Beyond that, marketers should be able to narrow their list down by certain criteria like platform.

When you browse content creator sites, search for influencers like a marketer would. Is it easy to search? Do you have a good pool of candidates to research? Can you narrow the field? 

Influencer marketing solutions that go beyond a creator database

What kind of services does the creator website offer brands? Ideally, you’ll join content creation platforms that have experience with influencer marketing and regularly work with brands to create campaigns. 

Do your homework on the company. How long has it been in business? Does it have more services than just a Rolodex of influencers? Does it offer influencer solutions directly to brands? 

You want a company that’s invested in influencer marketing. Look for a company that’s well-known in the industry, markets itself to big-name clients, and offers solutions to maximize creator content. Why? Not only does this kind of commitment signal experience and longevity, it means the company is marketing its platform to brands, which means more eye on your profile and listing. 

If you’re looking for a content creator website to join, consider The Creator Marketplace, which ticks all of the boxes listed above.