Whether you are a small business looking to join social media or a content creator for a small company to work with, you know the importance of having a solid online marketing presence. Social media has become one of the most successful ways to advertise for brands. Small businesses have begun to take advantage of opportunities to spread their messages, products, and services to a broader audience. Content creation for social media can be tricky at first, and IZEA is here to help. Follow along as we share the top four tips to become a content creator for small business clients.
How to become a content creator for small business
1. Create a portfolio
Create a collection of your work on social media to show brands. By creating a website, blog, or portfolio, you allow people to learn more about who you are as a content creator. So what should you include in an online portfolio? Check out these top three tips to get you started:
- Share samples of your work. Use your online portfolio to represent yourself and share your experience.
- Establish your voice. Use your portfolio to give the public a glimpse into who you are and your unique point of view.
- Join The Creator Marketplace® to show your work in your listings without creating a portfolio from scratch.
2. Establish your audience
Before diving into social media, it is essential to consider the type of content you enjoy creating. This step is vital to consider early on because it can affect which social media platforms to use. Choosing a niche you love early is key to avoiding burnout and maintaining authenticity. By knowing whose attention you need to grab early on, you allow yourself opportunities to adjust your content.
3. Find the social media platform right for you
While there are many social media platforms to choose from, it is crucial as a small business content creator to focus on the one that will ultimately be the best fit for you and your content. Research local hashtags on each platform to see how popular they are and which keywords are used to find local businesses.
The main point to remember is that different social media platforms attract different audiences. Younger audiences, for example, tend to rely on TikTok for product recommendations, according to IZEA research.
4. Create a content plan
Once you have decided on your audience and platform of choice, it is time to start thinking about when and what you will upload regularly. When creating your content schedule, consider its sustainability and authenticity.
Perhaps you share your favorite small businesses on Saturdays, with reviews of new products on Wednesdays and tips on Mondays. Choose a schedule that works for you.
5. Tag your favorite small businesses
As you create your content, tag your favorite local and small businesses to establish yourself as a brand advocate early on. This will help when you pitch yourself for collaborations. You can have a portfolio that shows you already champion the small business online and that the collaboration would be authentic.
6. Reach out to brands
Start communicating with brands on social media and IZEA’s Marketplace. Respond to any casting calls for businesses you want to collab with or create listings for small businesses and large brands a like to find you in the marketplace.
Becoming a content creator for a small business can take time, but if you take it step by step, you can develop a solid online presence and start to grow your following. It is important to remember that The Creator Marketplace® is a helpful platform to start finding brands of all sizes to work with.
Influencers:
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Marketers:
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