Coinbase, a cryptocurrency exchange company, went public on the Nasdaq exchange this week. The company’s value is estimated at $47 billion. Rapper and entrepreneur Nas invested in Coinbase back in 2013 and now that the company has gone public he could net over $100 million. Coinbase’s billion-dollar value cements cryptocurrency as a mainstream form of currency. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Coinbase as people share their reactions to the new era of cryptocurrency.
Also trending this week on BrandGraph were brands like Fast & Furious and the Golden State Warriors. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of April 12, 2021
- Coinbase
- Fast & Furious
- U.S. Food and Drug Administration
- Golden State Warriors
- Dogecoin
Coinbase trends on BrandGraph and social media after going public on the Nasdaq exchange. People shared their reactions to the crypto exchange’s success across social media platforms. Many social media users expressed regret for not investing in the company earlier. While others celebrated the rise of cryptocurrency as it continues to become an alternative for other currencies. According to Bloomberg, Coinbase is the largest cryptocurrency exchange in the United States by trading volume.
Top Content for Coinbase
The trailer for the ninth Fast & Furious movie dropped on Apr 14, 2021. The action-packed film sage trended on social media after the trailer was released. The trailer for F9 received mixed reactions, some fans were shocked to see that the plot will take the Fast & Furious fam to outer space. Fans of the Fast & Furious film saga can’t believe the same franchise that focused on illegal street racing is now about to be pulling off a space heist. F9 release was originally set to release back in April 2019 but was set back due to scheduling conflicts and the COVID-19 pandemic. F9 will realize theatrically in the United States on June 25, 2021.
Top Content Fast & Furious
The United States Food and Drug Administration is trended again on BrandGraph and social media after rising concerns over the Johnson & Johnson vaccine. On Apr 13, 2021, the FDA and CDC announced they would be investigating the six cases of blood clots possibly caused by the Johnson & Johnson Covid-19 vaccine. The investigation sparks continued concerns over the safety of COVID-19 vaccines, that were hastily made in response to the devastating pandemic. As a precaution, the FDA recommended the rollout of Johnson & Johnson COIVD-19 be paused. At the time of the investigation, there were only six extremely rare cases of blood clots out of the 6.8 million who received the vaccine.
Top Content for the Food and Drug Adminstration
The Golden State Warriors also trended on social media and BrandGraph this past week. On Apr 13, 2021, Warriors point guard Stephen Curry passed Wilt Chamberlain’s record and became the Warriors’ all-time leading scorer. Chamberlain held the record as the Warriors’ all-time leading scorer for the past five decades with 17,783 points. Curry broke the record during the first quarter of the Warriors and Denver Nuggets game. Curry also ended the night by scoring 53 point win over the Nuggets. The Golden State Warriors trend on social media as fans celebrate Curry’s amazing accomplishment.
Top Content for the Golden State Warriors
Dogecoin trended on social media and BrandGraph after skyrocketing and reaching a market capitalization of $70 billion. Dogecoin has a unique crypto following because it is inspired by the iconic Shiba Inu doge Internet meme. On Apr 16, 2021, social media erupted after seeing the Dogecoin market cap hit $70 billion. Dogecoin picked up real traction after getting a shout-out from billionaire Elon Musk in February 2021 after the GameStop shortstop. Dogecoin traders are celebrating the crypto’s success on social media platforms and hope to one day surpass Bitcoin.
Top Content for Dogecoin
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
