YouTube influencers have become a go-to source for tips, tricks, and advice on various topics — and cleaning is no exception. Cleaning and home influencers offer tips, motivate their followers to clean, and share how they keep their homes organized. With the eMarketer Ecommerce Survey finding that 41% of respondents have purchased cleaning products online in June 2024, promoting cleaning products through cleaning influencers can be a smart strategy. In this blog post, we’ll introduce you to some of YouTube’s most popular and inspiring cleaning influencers. Their channels offer knowledge, practical advice, and creative ideas to make cleaning routines more effective and enjoyable.
YouTube cleaning influencers motivate their followers to tidy up
Melissa Maker — Clean My Space
Melissa uses her popular channel to teach her 2.13M subscribers how to clean better, faster, and smarter to achieve the spotless homes they want. She began her cleaning business in 2006 and now shares hacks she’s learned along the way.
Auri – Aurikatariina
Sponsored by Scrub Daddy and Sinicleaning, Auri is one of the most famous cleaners on YouTube with 4.02M subscribers. Her channel highlights her knowledge of cleaning products and supplies and features vlogs of how she uses them in extremely dirty areas.
Cassandra Aarssen — Clutterbug
Clutterbug is a cleaning channel on YouTube with more than 938K subscribers who tune in to view her advice on organizing, deep cleaning and making a space a home.
Emily Norris
As a mom of three boys, Emily stays busy and knows how quickly a home can clutter. Her 815K subscribers learn how she cleans and simplifies her family’s household routines through useful life hacks.
Amy Darley
Amy is a YouTube cleaning and lifestyle influencer who keeps her spaces clean as a stay-at-home mom of two who is always on the go. Her channel features various cleaning vlogs and tips, organization hacks and more for her 266K subscribers.
Jamie — Jamie’s Journey
Jamie is a millennial mom in Ohio with a passion for cleaning and teaching others how to balance family life and keep their homes clean. Her posts feature a variety of budget-friendly organizing and cleaning hacks for her 427K subscribers.
Kelly — Kelly’s Korner
Kelly is all about motivational homemaking content and frequently features her favorite cleaning hacks for her 169K YouTube subscribers. Kelly films “Sunday Reset” and “Get It All Done” videos to inspire her viewers to do the same.
Hannah — Hannah’s Happy Home
Hannah uses her channel to demonstrate how she “makes a house a home” and share her cleaning inspiration with over 275K subscribers. She highlights her home organization and features “whole house cleaning” vlogs to keep her viewers engaged.
Becky Moss
Becky is a busy mom of four children who is always on the hunt for good cleaning supplies and methods to use around her home. Her popular channel captures how she keeps up with decluttering and deep cleaning her home.
Carissa — Carissa Cleans It All
If you’re looking for extreme weekly cleaning motivation, Carissa has the channel for you. More than 580K subscribers get deep-cleaning vlogs and restock posts.
Tiffani — Beauty & The Beastons
Tiffani is a mom to four kids who left her nursing career to pursue her cleaning and lifestyle channel and inspire others. She has gained over 620K subscribers by showcasing how she keeps her home spotless.
Jessi Christine — Keep Calm and Clean
Jessi takes to YouTube to teach her 134K subscribers how to peacefully and successfully keep their homes clean. The cleaning influencer features relaxing cleaning vlogs and practical reset posts highlighting how she keeps her home tidy.
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