Top Clean Energy Influencers

Many influencers use their status to promote brands and encourage sales. They’re particularly successful in this aim because they know how to build confidence and trust with their audiences. However, it’s also possible to use that relationship with fans to further good causes and raise awareness of serious issues in the modern world.

Clean energy influencers are a good example. They use social media and their own blogs to promote alternative energy sources. It’s possible to find these content creators with influencer discovery tools, but here are some of the top names to get you started.

1. U.S. Department of Energy (@energy)

When you think of influencers, you may think of individuals posting on social media. However, if you want to consider the biggest movers and shakers in the field, nothing and no one is as influential as the U.S. Department of Energy.

The Department is “building America’s energy future,” which involves reducing environmental risk, reducing nuclear dangers and expanding knowledge through innovative research. The Department maintains a Twitter account with more than 772,000 followers and an Instagram account with over 89,900 followers.

2. Naomi Klein (@NaomiAKlein)

Writer and environmentalist Naomi Klein has the honor of being the Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University. For over 20 years she has written articles about the impact political and economic choices have on the environment and humankind’s future. Many of her articles form the backbone of the New York Times bestselling book, “The (Burning) Case for a Green New Deal.” If you want impassioned and informative insight on the modern world and the energy crisis, consider joining her 572,000 followers on Twitter.

3. Professor. Katherine Hayhoe (@KHayhoe)

If you want to learn about clean energy and its impact on the environment, who better to follow than a climate scientist? Katherine Hayhoe is a political science professor and the Director of the Texas Tech University Climate Science Center for research on sustainable policy development. She’s been on the Time 100 and Fortune 50 lists, and became a UN Champion of the Earth for her thought leadership on environmentalism. On Twitter, she has 138,000 followers.

4. Jennifer Nini (@ecowarriorprincess)

Some clean energy influencers are scientists or industry thought leaders; others are people or brands using social media to promote alternative ways of living. Jennifer Nini falls into the latter category. As the self-titled “boss b*tch” for the Eco Warrior Princess brand, her influence extends beyond clean energy to include activism, sustainability and ethical fashion. If you want to know more about how to do your part to help the environment, this is a good place to start. The Eco Warrior Princess Instagram account has over 43,000 followers, while Jennifer’s personal account has over 2,500 followers.

5. Alan Nogee (@alannogee)

Alan Nogee works in clean energy consulting, putting him at the heart of the industry with his finger on the pulse. He’s also the former Union of Concerned Scientists Clean Energy Program Director, making him an influential person on this particular subject. He spends his time on social media tweeting and retweeting about renewable energy, coal, nuclear power and climate, sharing thoughts with over 11,700 followers.

6. Anas Alhajji (@anasalhajji)

Clean energy isn’t just an important subject for the future of the world; it’s also big business. Anas Alhajji is a keynote speaker, author and energy-markets expert covering subjects such as disruptive tech, oil, gas, energy policy and security. He works with investors and decision makers, helping them make better use of their money by offering deep insight into energy issues. On Twitter he has over 40,600 followers. He shares content in English and Arabic, thereby extending the reach of his valuable message.

7. Samir Madani (@Samir_Madani)

It’s not uncommon for online influencers in the realm of travel and lifestyle to walk away from a steady career to pursue a dream. These influencers give up security for the call of daily excitement and the opportunity to sip cocktails on hot beaches. Samir Madani did something similar, leaving a 20-year tech career to set up his own business.

He created Tanker Trackers, an impartial watchdog company that surveys the global crude oil industry and reports without bias to ensure companies stay honest. He also started the hashtag #OOTT (Organization of Oil-Trading Tweeters) to create dialog on Twitter, where he has over 32,800 followers.

Saving Time and Energy with IZEAx Discovery

The number of influencers working in clean energy research, development and education is significantly smaller than the number working in fields such as fashion. However, that doesn’t mean it has to be a long-winded and energy-draining chore to find them. With the right influencer discovery tools, it’s possible to find knowledgeable content creators who are perfect for working with your company.

To get started, register with IZEAx Discovery, the largest marketplace for opt-in content creators and influencers. Once you’ve signed up, it’s possible to save plenty of time and energy as you discover clean energy influencers.