As the #cleangirlaesthetic has risen to fame over the past few years, so has the clean beauty industry. According to Brand Essence Research, the clean beauty market was estimated to be valued at $6.46B in 2021. As the beauty industry is transforming, so are all of its influencers. We’re sharing a list of some of the top clean beauty influencers advocating for products they deem to be safer to use.
Clean beauty influencers sharing products, tips
Ashley Tisdale
Popular for her “High School Musical” role, Ashley is an actress who has moved into the clean beauty industry by creating her own line of sustainable beauty products, Frenshe. Her more than 8.5M TikTok followers see her favorite tips and tricks to including healthier products into your routine.
Claire Elisabeth
With more than 110K TikTok followers, Claire shares her wellness journey to show the benefits of living a more sustainable lifestyle. Claire fills her feed with clean products. Follow along as she shares tips to avoid clogged pores, healthy vitamins and more.
Autumn Love
Autumn is a digital creator and product photographer who shares healthy products. Autumn is also a beauty blogger that focuses on finding the best products that are sustainable and trending. Her Instagram is full of her favorite finds to include in your routine.
Kackie — Kackie Reviewss
Kackie has more than 76.6K subscribers on YouTube and more than 16K on Instagram. She shares why healthy makeup is important and reviews her favorite clean products. Her YouTube channel features favorite finds from Sephora and reviews of Gen Z’s favorite healthy products.
Karly — Clean Living Karly
Karly is an up-and-coming beauty influencer on TikTok sharing her passion for clean living. Karly fills her feed with cleansing skincare products, simple non-toxic swaps and healthy shower products.
Sarah Palmyra
Known as “Your Beauty Bestie,” Sarah takes to TikTok to share her love for all things beauty. As one of the top sustainable beauty influencers, Sarah posts healthy skincare products and ways to change your routine into a cleaner one. Her reviews and tutorials have inspired more than 907K followers to try a cleaner beauty routine.
Molly — madisonpur
With a following of more than 22K on Instagram, Molly is an organic beauty micro-blogger. Molly shows her favorite natural and organic products for women and children. This mom offers tips for incorporating healthy products into a skincare routine.
Chelsy Christina
Known for her sustainable style and passion for secondhand interior design, Chelsy joins the list as one of the top clean beauty influencers on TikTok. Her more than 175K followers see clean hair and makeup products as well as tips on how to live a sustainable lifestyle.
Sarah Jayne
As a passionate natural beauty influencer on TikTok, Sarah shares her holistic lifestyle, swaps and routines to try out. From beauty products to workout routines and healthy meals, Sarah offers healthy alternatives for others to try.
Madisen — naturally_madisen
With more than 48K Instagram followers, Madisen is one of the top natural beauty bloggers on the platform. Madisen helps her followers create luxury in their everyday skin and self-care routines while staying healthy. Her Instagram grid contains tutorials on using healthier products and what kinds are affordable and popular.
Abbey Yung
With more than 782K TikTok followers, Abbey shares the most trendy clean makeup. This #BeautyTok influencer uses her platform to feature products that have worked for her and encourage others to incorporate healthier skincare products into their routines. She also posts videos explaining to others what products to use.
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