There’s a lot of buzz around ChatGPT and how it can help companies. The AI tool, which in simple terms can be described as a souped-up chatbot, could have a handful of applications in the influencer marketing arena. Here’s a primer on what ChatGPT is and how it could be used to enhance influencer marketing campaigns. The tech, while new, is free to use, and its popularity is quickly growing. A recent poll shows 27% of people have used ChatGPT to complete tasks at work. Its quick adoption has marketers considering its application in various campaigns, including using ChatGPT in influencer marketing.
What is ChatGPT?
ChatGPT is a recently released AI tool that can generate human-like conversations and handle data-gathering tasks. Think of it as a more powerful and intuitive chatbot. It’s mainly used in customer support areas to interpret needs, synthesize resources available, and provide an answer or a resource link to a customer. It can also write conversational copy and perform curation tasks.
Ways ChatGPT could be used in influencer marketing
ChatGPT has a lot of potential, but figuring out its best use cases is trickier, so let’s look at some examples. Here’s how your brand can use ChatGPT to elevate your next influencer marketing campaign:
Beef up customer service ahead of a campaign
One of the most common uses of ChatGPT is to assist with customer service. ChatGPT can quickly interpret what a customer needs and offer a solution or point them to a specific link where they can find more information.
Ideally, an influencer campaign will increase your traffic and sales. As a result, ensuring top-notch customer service is ideal for making a good impression.
There may even be cases where a campaign will increase customer support needs. Let’s say you’re working with a small team of influencers to endorse an updated product after a recent recall. Part of the campaign might entail giving customers a refund for the recalled product. If that’s so, customer service needs to efficiently and courteously handle requests. Enter ChatGPT.
Brainstorm campaign names or slogans
ChatGPT can brainstorm ideas for you. So, if you’re looking for a snappy slogan for the campaign or a catchy title for an endorsement, you could request some ideas from ChatGPT.
Get help with hashtags
Every influencer campaign uses relevant hashtags, which takes some research. Aside from branded hashtags, you might want a handful of industry-specific hashtags, for example, and ChatGPT can provide those for you. It could also provide a list of relevant, trending hashtags, but double-check them to ensure they’re appropriate.
Generate copy to repurpose your content
To get the most mileage out of your influencer campaign, you should repurpose the content. Whether it’s an endorsed product picture or a video demonstration, find ways to reuse it. For example, you could add it to your newsletter or email it as a promotion. When you do, you can ask ChatGPT to write a snippet of copy for the newsletter or email.
Things you shouldn’t use ChatGPT for
ChatGPT has a lot of capabilities, but there are some functions you shouldn’t rely on automation for. You shouldn’t:
Ask ChatGPT to write copy for your influencer
ChatGPT can write copy, but you don’t want it to create an influencer’s message. Why? The appeal of influencer marketing is its authenticity. Asking a machine to write the copy could deteriorate an influencer’s authentic voice.
Use ChatGPT to discover influencers
ChatGPT can do data gathering tasks, like providing a list of potential influencers, but the truth is, there are better tools for this task. It’s important to find the right influencer to work with. The importance of this task shouldn’t be left to a bot. Instead, try influencer marketing discovery tools like IZEA Flex, where you can use the Discover search tool and manage your contacts, campaigns, content and more.
Use ChatGPT without reviewing its answers
If you use ChatGPT to brainstorm slogans or hashtags, you should still research the solutions provided. One of the slogans may not be appropriate to use. You should always double-check the information provided or proofread the copy it generated.
ChatGPT has a lot of applications and will likely be used in many marketing tasks, including influencer marketing. While the AI tool has many effective uses, it can’t replace the experience or skill of a marketing team. As with any automation, marketers must figure out where it should and shouldn’t be used.
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