Famous faces — actors, athletes, singers, comedians — can help launch a marketing campaign to new heights. It’s one of the reasons brands are willing to pay the big bucks for celebrity endorsements. With the right well-known influencer touting a new product, service, or experience, the return on investment might be worth it. If you represent a big-name brand or one you hope to develop into a household name, check out these celebrity-endorsed brands to get a feel for the biggest marketing partnerships.
10 brands that celebrities are endorsing
LeBron James for Tonal
In October 2021, basketball legend LeBron James announced his partnership with Tonal, a smart, at-home strength trainer. The NBA star also took an “undisclosed financial stake” in the company. He’s appeared in commercials using the advanced machine, which used personalized digital weights and artificial intelligence to help him stay fit and strong on and off the court.
Jennifer Garner for Capital One
Since 2014, actress Jennifer Garner has represented Capitol One in commercials touting the credit card’s many benefits. In 2022, her father joined her in asking the famous tagline, “What’s in your wallet?” In March 2023, she appeared in the brand’s “On the Road Again” commercial touting the NCAA’s March Madness, in which she was joined by Willie Nelson, Samuel L. Jackson, Charles Barkley, Spike Lee, and Jim Nantz.
Jennifer Lopez for Coach
After naming pop icon Jennifer Lopez a global brand ambassador in 2019, luxury bag company Coach collaborated with her on a signature handbag. Lopez began appearing in commercials for the brand in the spring of 2020 and continues to tout various products for them. In spring 2023, the actress and singer appeared in Coach’s Mother’s Day campaign, highlighting the brand’s new Flower Power-inspired signature handbags.
Robert Pattinson with Dior
“Twilight” star Robert Pattinson has worked as a spokesperson for Dior for years. In 2013, he signed a $12 million, three-year contract to be the face of Dior Homme perfumes. In 2016 he added fashion ambassador to his role, repping Dior Ready-To-Wear designs before returning in 2020 to appear in a Dior Homme perfume campaign with a commercial called “I’m Your Man.” In May 2023, he attended the Met Gala in a custom creation inspired by Dior’s fall 2023 collection.
Amy Schumer with Tampax
After hearing comedian and actress Amy Schumer cracking jokes about periods in her Netflix special, Procter & Gamble asked her to help create and star in the brand’s campaign for Tampax tampons. Fast forward to 2023, when Schumer still appears in commercials for the brand, like this ad for Tampax Radiant.
Ryan Reynolds with Mint Mobile
Once a mere celebrity endorsement for mobile service provider Mint Mobile, actor and heartthrob Ryan Reynolds went on to buy the company in November 2019. In February 2023, Reynolds appeared as himself in a 50-second ad for the company alongside Tony Award-winner Harvey Fierstein, playing Isaac Newton. Reynolds recently sold the company to T-Mobile for $1.35 billion, but reports say he will continue his creative role for the company.
Eva Longoria with L’Oreal
Devoting much of her time to helping Latina women excel in education, entrepreneurship, and equality, actress and producer Eva Longoria is a long-time ambassador for the French personal care company L’Oreal. She’s promoted several products for the company, including a root touch-up hair color, eye serum, and Excellence Creme hair color, the latter commercial she shot at home with two iPhones during the pandemic.
Chloe Bailey for Beats By Dre
Perfectly timed to promote her new album, singer and actress Chloe Bailey was the face behind a 2023 Beats Fit Pro campaign. In the Beats By Dre commercial, Bailey is exercising to her own song, “Body Do,” using various methods, including yoga, dancing, boxing, and jumping rope. Her outfits are all designed to match the three new colors of the collection: Volt Yellow, Tidal Blue, and Coral Pink.
Steph Curry for Under Armour
Although he’d been with the company since 2013, NBA star Steph Curry signed a deal with Under Armour in 2020 to become the president of its Curry Brand, with work including product development, business and marketing efforts, and a celebrity endorsement. In April of 2023, he received shares from the company valued at $75 million before extending his partnership for several more years. He’s released 10 signature shoes with Under Armor and can be seen in this “Protect This House” ad.
Kevin Hart with Fabletics Men
In 2022, comedian and actor Kevin Hart promoted his third clothing collection for athleisure giant Fabletics. Working alongside his wife, Eniko, Hart took his inspiration from ‘90s Hip-Hop stars like LL Cool J and Run DMC to create fun and functional separates and beanies in bright colors. Today he continues to be the face of his men’s line and can be seen in multiple promotional pieces, including this promotional image on the Fabletics Men Instagram account.
If you’re an influencer looking to partner with celebrities for your upcoming campaigns, chat with our Managed Services team.