Skip to main content

Automotive enthusiasts showcase their wheels, car upgrades, and thrills on the road with their car-loving followers. Whether you love seeing your dream car or want to promote your automotive or travel-related brand, look to these car influencers.

Car influencers bringing on the thrill

Alex Hirschi 

Alex was a broadcast journalist for a while and decided to switch it up in 2017. She followed her passion for cool cars and joined the slew of car influencers on Instagram, launching the Supercar Blondie brand. Now living in Dubai, she creates content about the coolest cars she comes across. She also shares various hacks, the cost of maintenance for certain luxury cars, and more.

Hertrich Eugene Jr. 

Hertrich, aka Hertlife, is one of the top car influencers. His interest in cars began when he played racing games. His interest grew as he learned more about cars, and he soon discovered how much he enjoyed burning rubber. His content shows off his drift skills and goes in-depth about the car-building process and essential car parts.

Sophia Floersch 

Sophia has been racing since the age of 4. She started with go-karts and now races professionally in a grand touring car series. She is considered one of the most promising up-and-comers in the sport. Sophia also advocates against the discrimination and sexism that most female drivers face and uses her platform to speak about various motorsport controversies.

Brehanna Daniels 

Brehanna has made history on multiple occasions. She’s not only a NASCAR tire changer, but the first Black woman to be a part of a NASCAR pit crew. She was also honored at the 2020 NASCAR Drive for Diversity Awards. Aside from racing, she owns a line of merchandise and has made several TV appearances as a competitor on multiple reality competition series.

David Patterson

David, aka ThatDudeInBlue, had his sights set on Hollywood, but soon his goal shifted as he took a deep dive into filming car content. Now, he showcases his drifting abilities or shares reviews, maintenance information, and building processes for different cars. He even owns a line of premium car care products.

Emelia Hartford 

Emilia is an actress, producer, car builder, and driver who continues breaking barriers in car culture. She constantly finds new ways to challenge social norms and pave the way for other women in this male-dominated industry. She holds several car racing and building accolades and even made an appearance on Netflix. Emelia also owns a line of merchandise and car care products.

Freddy Hernandez 

Freddy, aka Tavarish, gained popularity from buying and customizing cars. His content displays the process of him buying run-down luxury cars to fix up and sell and or drive and race. Aside from his impressive salvaging skills, he’s a pretty good racer, too, often creating fun videos, like racing a cheap sports car against a Ferrari.

Edmond Mondi 

“Entrepreneur by day and a racecar driver by night” is how Edmond describes himself. His content consists of racing and drifting videos, reviews, tips and advice about getting the most out of different cars, and time spent with his family. He also finds noisy supercars extremely exciting.

Amy Shore 

Amy is an automotive photographer who travels, snapping shots of the coolest cars she comes across. She also attends many races and motorsport events and captures beautiful images.

Son Nguyen’s 

Son, who also goes by Sonny, has a knack for building stock cars with total upgrades. He also showcases some pretty gnarly tricks performed with motorcycles and cars. Son wears many hats — you can book an Airbnb with him or head to his TikTok for a laugh.

Dan 

Dan is an automotive influencer and vlogger who enjoys documenting and sharing his frequent motorcycle rides. He shows his attempts at various tricks and showcases his hot rides and luxury cars. He also shares storytimes about some of the craziest encounters he has had while on an adventure.

Matt Farah 

Car enthusiast and filmmaker Matt has several passions aside from cars. As his other content suggests, he loves cats, watches and food. He hosts the Smoking Tire podcast, where he and guests discuss the automotive industry. He discusses his car testing experiences, gives reviews on vehicles and products, and more. And his Youtube channel is now considered a reliable source for adventures and reviews.

Seb Delanney 

Seb shares his adventures and travel stories with his followers. He also posts reviews on different luxury cars, features of the cars, helpful accessories, and other lifestyle videos, such as taking boat tours. His Instagram is a mixture of French and English, and he has two different YouTube channels for each language.

Chris Petruccio 

When Chris started his YouTube channel, he used it to post reviews on Apple products. However, he gradually realized his interest in cars and decided to pursue that, along with photography and videography. He now travels the globe, visiting various car shows and capturing amazing pictures and videos. 

Rob Dahm

Rob is an entrepreneur and an expert on sports cars. He owns a company that provides IT solutions and services to small businesses and has extensive knowledge of cars and the industry. Rob enjoys showcasing his most precious vehicles and his many adventures.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

Get the latest Influencer Marketing News