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Finding your favorite top social media influencer might’ve just gotten easier with this list of some of our favorite Brazilian influencers. According to The Brazilian Report, almost half of consumers in Brazil say they make a purchase or choose a new brand based on recommendations from Brazilian influencers. Brazil also has over half a million influencers, but here’s a look at some of the top Brazilian content creators on Instagram and TikTok.

8 Brazilian influencers to follow

Neymar Jr.

Neymar Jr. is one of the most famous Brazilian male influencers. He has a staggering 181 million followers on Instagram, making him the most famous Brazilian Instagram influencer. He is a popular football player in Brazil and is the second-highest goal scorer for his team. His feed is filled with his love for the game of soccer.

Luana Bernardo

Luana is a Brazilian dancer and yogi who uses TikTok as a way to connect with other like-minded people. She has almost 40K followers  and loves sharing her yoga flows and dancing stretches.

Caroline Duarte

With 23K followers on TikTok, Caroline is another rising Brazilian influencer growing her reach online. She loves sharing videos about Brazil and even shares her Amazon shop filled with her favorites products.


Another one of the most popular influencers and celebrities is Anitta, a Brazilian singer, songwriter, actress, and dancer. Anitta shares her music and style with more than 63 million followers on Instagram. She’s been featured in the Wall Street Journal Magazine in November 2022.

Gisele Bundchen

While Gisele doesn’t post on social media often, she’s definitely one of the top celebrities and influencers from Brazil on Instagram with 20 million followers. This supermodel has worked with companies to promote their brands, but she also shares her family life with her children.

Gessica Kayane

Another Brazilian Instagram influencer you can’t forget about is Gessica, who follows closely behind Gisele with almost 20 million followers. Gessica is a Brazilian fashion influencer and the CEO of the clothing brand GYKA. You can find her unique style all over her Instagram, and she’s even recently shared that she’s in a new Netflix special in Brazil.

Martina Ritter

With 417K followers, Martina is another Brazilian Instagram influencer making a name for herself in the fashion space. She co-founded Fruta, an accessories brand and shares some of her favorite brands and partnerships. Martina recently got married and has been showing her unique and beautiful style for her wedding.


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