BrandGraph 500 July 2022 Recap: Which Brands Fared Best

Record-breaking temperatures swept through the U.S. in July. While triple-digit temperatures hit cities from New York City to Las Vegas, it wasn’t just the air temperature that was red hot in July. The BrandGraph 500 shows companies large and small were heating up their social media presence, too. 

BrandGraph is a social media intelligence platform that analyzes 1.3 billion social posts to help brands spot trends, set benchmarks, and track their competitors. 

Each month, BrandGraph 500 ranks companies based on their social content volume. You can see which brands have moved up the ranks and which have fallen. 

July’s top 10 in the BrandGraph 500

In July 2022, the brands with the most social content, be it organic or sponsored, were:

1. Instagram
2. What’sApp
3. YouTube

Instagram topped the chart with two million pieces of content published in July, followed by What’s App with 1.9 million pieces, and YouTube with 628K pieces. 

Here’s a look at the month’s top 10 brands:

You’ll notice there wasn’t much movement in rank for the top 10. If you check the “change” column, you’ll see the biggest mover was Disney, moving up eight spots. However, if you look at the entire graph, which showcases 500 brands, there are some note-worth chart climbers. 

Brands that jumped up the chart

Disney Cruise Line

Disney Cruise Line had a big splash in July, moving up the chart by 168 spots. Two big headlines likely propelled the brand upwards. For starters, the CDC lifted COVID-19 protocol for cruise ships, which ended the agency’s tracking and public reporting of cases onboard ships. The relaxed measures also give cruise ships more control over regulations.  

Around the same time, Disney launched a brand new ship, Disney Wish; the first new ship to take to the seas in a decade. With a bronze statue of Cinderella, a thrilling water slide called AquaMouse, and an Arendelle-themed dining room, the ship garnered much media attention and social interactions.

Disney influencer Dani, for example, shared snaps of her trip on the ship’s maiden voyage. 

Comic-Con

Comic-Con moved up the BrandGraph 500 by 153 spots. The iconic event took place at the end of July in San Diego. The pandemic forced comic book fans to attend virtual events in 2020 and 2021, which made 20212s in-person event a must-awaited reunion. 

While the event didn’t quite reach its pre-COVID-19 attendance of around 130,000 people, the multiday event was still a success. 

Influencers and brands took to social to share pictures of costumed fans, booths, and larger-than-life photo ops. Comic book fan Chris Loomis, for example, shared this snap with his Instagram followers using the event hashtag, #SDCC.

Nordstrom

Nordstrom moved up 152 spots. The retailer hosted its anniversary sale in July, which drew a lot of attention. From big news outlets like CNN highlighting the sale’s hottest finds to influencers like Molly Marie showcasing their fashion-forward hauls, the sale was a social success. 

Shannon, a fashion influencer on TikTok, told her 99K fans about the annual sale’s good, bad, and ugly. The #FashionOver40 icon says she’s in love with a long sweater, but could do without the non-stretch jeans she ordered.

No matter what the reviews of individual items, the big sale was a big hit for the brand on social.

HomeGoods

The home decor retailer had a big month on the BrandGraph 500, climbing 106 spots. What’s responsible for the brand’s boost? In July a fruit-inspired piece of furniture from HomeGoods took over TikTok, which likely contributed to the brand’s chart-climbing status. 

After seeing the ceramic table, which can double as a footstool, on Tiktok, influencer @thriftyweenqueen went to two different stores to get hers. 

As of August 2022, #lemontable on TikTok has 2.6 million views. 

There were even headlines about the vibrant piece of furniture. It created such a buzz, stores were selling out of them — and they weren’t available online either. 

As a result of all the lemon-loving consumers out there, social content increased, and so did the brand’s position on BrandGraph 500.

The BrandGraph 500 is a great way to see how brands — including yours — are faring on social media. You can track your position, see how your competitors are doing and monitor what influencers say about the products. Want to learn more? Check out the BrandGraph website.

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