Your typical sports and brand mascots are making a name for themselves on TikTok, jumping on the latest trends to attract a big audience. According to Morning Brew, more brands are adding mascots to their TikTok strategy because the fun characters resonate more with TikTok users than typical content. Mascots like Benny the Bull with 5 million followers and Duolingo with 3 million are promoting their brands in a fun yet strategic way to get on the For You Page as much as possible.
10 brand mascots making their way to the top on TikTok
Benny the Bull
Beloved Chicago Bulls’ mascot Benny the Bull has been a star in the Chicagoland area since his debut in 1969, making him one of the first ever mascots. Benny’s fun, sassy and over-the-top personality has quickly catapulted him to success on TikTok, recently reaching 5 million followers. When he’s not insulting other teams you can find him throwing popcorn all over fans and jumping on the latest TikTok trends.
Viktor the Viking
The Minnesota Vikings NFL team has their own mascot, a purple viking named Viktor. Viktor can be found having fun at games, but now is also playing it up on TikTok with his 211,000 followers. Viktor likes to be silly and has even gotten to play with Blue, another mascot, at the Navarro Cheer gym.
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Mascots are a great way to catch the eye of your customer in a funny and unique way without forcing typical marketing strategies onto TikTok. These 10 brand mascots are examples of the strategy done well.