How To Become An Influencer For Free (Tips For Getting Started)

The ability to become an influencer without spending money is possible. There are many free tools and resources that you can use to help spread your message and build a following. These tips will help you get started on the path to becoming an influencer for free. The internet has created a platform for anyone to become an influencer.

What is an influencer?

An influencer is a creator that uses a social media platform to share their interests and talents, most favored products, and brands all while inspiring others. This type of creator uses their platform to influence others. Whether it be influencing them to purchase some of their favorite products or representing brands through specific content, influencers have a powerful presence in the world of social media.

Steps to becoming an influencer

Becoming an influencer doesn’t have to be complicated. By following these few simple steps, you can begin your journey to becoming a successful influencer. 

1. Brainstorm what you want to share 

The first step in becoming an influencer is to decide which specific kinds of content you want to focus on and create. Brainstorming the type of content you wish to produce first is important because it helps you understand the type of audience you will be targeting and will lead you to decide the right social media platform to start out on. When brainstorming your ideal content topics, focus on sharing things you are passionate about and things that highlight your talents and personal interests. 

2. Build your profile

After deciding on the type of content you want to create as an influencer it is now time to begin creating your profile. First, start out on a social media platform that is going to help you reach your targeted audiences the best. For example, if you wish to be a beauty influencer who aims to highlight your talents and passions through tutorials and product reviews, TikTok may be the platform for you. It is important to remember to select the platform that works best for your skills and content. The next step is to create an attention-grabbing handle and username that highlights the type of influencer you wish to be as well.

3. Develop your content

After identifying who you want to be as an influencer and creating your platform, it’s time to start developing your content. At the beginning of your journey as a creator, you can batch your content and see what your audience responds well to. The best way to develop your content is to see how your followers and viewers respond through likes, comments, reposts, and more. Tailoring your content to what your audience likes most will lead you to grow your personal platform and begin furthering your journey as a content creator.

4. Engage with your audience

If you don’t know by now, one of the major keys to success as a content creator lies in the hands of your audience and viewers. These social media users’ responses are critical to influencers’ success so it is important to constantly create content tailored around their likes as well as keeping an active presence directly with them. A great way to keep your audience engaged is to include them throughout your content. For example, if you are a beauty influencer you could have your followers list their favorite way to contour or apply certain makeup products in the comments. Keeping your audience in mind and involved is a great way to become a well-known influencer.

Network, network, network

One of the best ways to become a popular influencer is to make your presence known and connect with others to build a name for yourself. So how do you do that? Check out a few of these steps to get you started. 

1. Engage with other influencers

One of the best ways to successfully start your business as a creator is to make friends from the beginning. Like any business, networking is also important in influencer marketing. Engaging with other influencers that share similar interests and relatively targeted audiences allows you to expand your reach and become more well-known. Not all influencer marketing collaborations must be with brands and businesses, but can also be amongst fellow influencers. Making friends with influencers and teaming up to share your content is a great way to do just that. 

2. Connect with brands

Many brands and businesses constantly seek ways to work with nano- and micro-influencers. As a new creator, sharing your honest opinions through reviews and other content that highlight popular brands is a great way to catch their attention. Brands look for influencers who authentically represent their products and who better to do that than a new bright-eyed creator like yourself? Start by sharing their products and how you use them while including hashtags and mentions to the brand directly. You can even take it a step further and direct message the brand while sharing with them why you love their products and business and how you would enjoy representing them throughout your content. 

3. Join Marketplace and pitch brands

The Creator Marketplace allows new creators like you to access many features that will help make your influencer journey smoother. Through the Marketplace, influencers can sell their creative services to brands through pitches and casting calls. Influencers can respond to casting calls through pitches that highlight their interests in specific brands and products directly.

• Influencers also have the potential opportunity to create listings through the Creator Marketplace that provide examples of the types of content they currently share.