Top 16 B2B Tech Influencers to Follow in 2023

As marketing teams and social media users stay ahead of the game in 2023, it’s more important than ever to find out who the top tech influencers are. To provide you with some direction, we’ve assembled a list of 16 experts in the fields of B2B technology that are actively networking and producing content you should be following. From trending topics such as robotics engineering and machine learning to developments straddling the worlds of AI and fin-tech, this compilation will help keep your finger on the pulse so you don’t miss a beat when staying informed.

Tap into B2B influencer marketing by following these creators

Andrew Chen

As one of the top B2B influencers, Andrew, a California-based investor, shares his passion for gaming, AI, VR/AR, metaverse, and entertainment sectors. For his 267.8K followers on the Twittersphere, Andrew gives an insider’s view from a major tech conference and a behind-the-scenes look at the creation of a billion-dollar video game. 

Dion Hinchcliffe

Dion wears many tech-related hats, including those of an IT futurist, author, analyst, keynote speaker, and enterprise architect. He’s also a mid-tier tech influencer on Twitter, sharing his insight on the ever-evolving digital workplace and the latest developments in personal computing capabilities with his followers.

Rachel Miller

Rachel is a California-based B2B marketing enthusiast, tech geek, and self-professed data-driven storyteller. For her Twitter followers, Rachel posts about all things tech-related, like a proposed AI search results feature designed to boost brands’ SEO and the launch of an innovative spatial computer.  

Theodora (Theo) Lau

Theodora is a Washington, D.C.-based entrepreneur, author, podcaster, advisor, and speaker passionate about fintech. As a mid-tier B2B tech influencer on Twitter, she shares news about the latest digital pay-by-bank transfer business partnerships and a breakdown of global e-commerce revenue by country for her followers.   

Avinash Kaushik

Avinash is a tech entrepreneur, author, and analyst. He’s also a mid-tier tech influencer who shares his go-to app for business micro-loans and software that can create a detailed flow chart of his latest podcast.   

Jeff Bullas

Jeff is a top digital entrepreneur, strategist, and one of the top LinkedIn influencers. For his LinkedIn followers, Jeff shares insight on trailblazing AI business models and an informative article that demystifies SEO. You’ll often find him sharing content from other tech influencers on LinkedIn.

Adam Houlahan

Adam is an Australian bestselling author, international keynote speaker, and one of the best B2B marketers on social. On the Twittersphere, he’s a mid-tier influencer who shares his savvy tricks with his followers, like video content creation tips designed to boost your business and the benefits of publishing digital newsletters as an online marketing strategy.  

Ann Handley

Ann, better known on Twitter as MarketingProfs, is a two-time bestselling author and marketing training CEO. For her 455.6K followers, she spreads the word about digital marketing events for brushing up on your AI knowledge, creativity, and tactical business approaches, as well as her picks for the top B2B tech marketing strategies to get your brand noticed.

Melissa Stewart

Melissa, better known to her Twitter followers as MelissaOnline, is an entrepreneur and mindset/business coach based in Nashville. She regularly treats her 122.2K followers to the latest and greatest news and breakthroughs on the tech scene, like the landmark development of a peanut allergy skin patch for kids and ethical advice for digital nomads in an increasingly remote worker-friendly world.  

Joe Pulizzi

Joe is a content creation entrepreneur and podcaster based in Cleveland who, in his own words, “can’t stop starting things.” As a mid-tier B2B tech influencer on Twitter, Joe’s followers visit his page for the scoop on what’s next in AI and five critical steps to becoming a successful content creator. 

Hiten Shah

Hiten is an entrepreneur who has launched multiple software companies over the past two decades. Hiten is also a mid-tier Twitter influencer, where he shares insight into virtual reality developments and engages with his followers by surveying their use of tech tools like ChatGPT. 

Neil Patel

Neil is a top marketer, entrepreneur, and New York Times-bestselling author. For his 446.8K Twitter followers, Neil gives his take on the latest digital marketing game changers and tips on leveraging e-commerce intelligence for optimal success. 

Sir Lord Joel Comm

Joel is an author, online marketer, keynote speaker, and CEO of a social media consulting company. He’s also a macro influencer on the Twittersphere, where he shares tips on how to teach kids about Bitcoin and his current favorite NFT projects. 

Rand Fishkin

Rand Fishkin is a tech company CEO, entrepreneur, and author based in Seattle. On Twitter, he promotes the latest social media platforms and tech tools to boost your digital marketing presence for his 466.4K followers to utilize.   

Brian D. Evans

Brian is a Los Angeles-based entrepreneur, web investor, and strategist who regularly posts about marketing, tech, and startup companies. He’s also a mega influencer on Twitter, where he posts about the state of online gaming and participates in a panel discussion on Bitcoin.   

Spiros Margaris

Spiros is a venture capitalist, keynote speaker, and futurist who keeps an expert eye on the financial tech world. On Twitter, where he has 129.4K followers, Spiros shares his thoughts on the top 10 fintech companies and the latest artificial intelligence features.