Taking the wheel of a sleek car with peak engine performance is a thrilling experience, and some of the most creative influencers in the world have the chance to do so daily. The following automotive influencers share their love of cars with followers across the world.
Top automotive influencers
Miguel is an automotive influencer who spends much time in the garage working on cars to bring them to new performance levels. He tells stories in his videos, including one about one of his first cars, a 1999 Mitsubishi Eclipse GSX, which he keeps in excellent shape. Miguel has 78K subscribers on YouTube.
Alejandro is a car lover whose creative videos show his love for cars. He shares photos and videos of his favorite cars with his following of nearly 3 million on Instagram. Alejandro is from Mexico, and he is one of the most popular Spanish-speaking influencers in the automotive space. He also posts in English, attracting a broad audience.
With 34.2 million followers, Lewis is not just one of the most popular automotive influencers. He’s one of the most recognizable athletes globally. Lewis’ likeness has become synonymous with Mercedes-Benz, the brand he most prominently sponsors. He shares updates from the Formula 1 season on his Instagram page, as well as content outside of sports, including fashion and charitable efforts.
Gabe (Car Lifestyle)
Gabe’s Instagram page is a curated mosaic of desirable cars. He brings the latest, greatest automotive innovations to the forefront and has built a following of 4.2 million. Gabe keeps close tabs on the industry, showcasing new cars, releases and products such as wheels and exhaust systems.
As the first Black woman to be part of a NASCAR pit crew, Brehanna is a pioneer in the automotive space. Her Instagram shows off her skills and interest in her craft. She also shares content about her athletic pursuits and her personal life, including how she cares for her pet turtle.
When you think of automotive influencers, you usually think about car enthusiasts. Dave is a truck junkie but also works on other vehicles, such as tractors, construction equipment, and semi-trucks. Dave has 3.3 million followers and always brings his followers something interesting, funny, or unbelievable.
Freddy Hernandez (Tavarish)
Freddy, known on YouTube as Tavarish, is a mechanic who takes on interesting projects, turning damaged, decrepit cars into works of art. He takes pride in restoring cars to an impressive state and adding value to some of the most seemingly hopeless cheap purchases. Tavarish has 2.64 million subscribers.