Artificial Intelligence in Influencer Marketing: 12 Use Cases

The evolution of artificial intelligence has the potential to help marketing teams big and small. AI platforms are quickly being developed to help marketers accomplish specific tasks like brainstorming ideas, writing copy, and generating images, all of which are necessary during an influencer marketing campaign. Whether your team is testing AI tools to use or is curious about its applications, here’s a look at 12 examples of AI at work in influencer marketing: 

12 influencer marketing tasks that AI can help with

1. Use AI influencers for the campaign

There’s a growing group of AI influencers, also known as virtual influencers, that look like real humans but are actually created via CGI (computer-generated imagery) and AI tools. 

Miquela, described as “a 19-year-old robot living in LA,”  is a popular example of an AI influencer with 2.7 million followers on Instagram. Her Instagram is full of selfies, travel snaps, and pictures of friends. She has endorsed BMW and has done a Calvin Klein ad with supermodel Bella Hadid. 

2. Leverage AI to brainstorm ideas

Coming up with effective campaign ideas is tricky. Tap into an AI platform like FormAI or IZEA’s AI Brainstorm to help you generate fresh ideas. You’ll provide the campaign parameters like your target audience, topic, and goals and let the platform create a list of ideas you can refine.

3. Refine your target audience with predictive analytics

One of the superpowers of AI is its ability to quantify large amounts of data quickly. You can use AI tools to scrub your data and identify the target audience for your influencer campaign with precision. 

4. Get a list of hashtags

Your influencer campaign should have branded hashtags. If you aren’t sure which ones to use, ask an AI tool to help. You’ll provide prompts, like your brand or product name, and a short description of the campaign and get a list of hashtags to consider. 

5. Ask AI to write social copy

AI tools can write text for you, so why not put it to work crafting a few social media posts? Ahead of an influencer’s post, for example, you could use AI to craft a message introducing the influencer to your followers or use it to write a thank you post when the campaign is complete. 

6. Get a brief written for you

Effective influencer campaigns need a content brief that outlines the campaign plan. Marketers typically write the brief for influencers and include details like the campaign goal, deliverables, deadlines, and brand tone.

Rather than spending valuable time crafting this critical document, you can use an AI tool like IZEA’s AI Brief that will create it for you. 

7. Generate inspirational images

In addition to a brief, it’s a good idea to give creators examples of the content you like as inspiration. It offers direction but still gives creative control to influencers to ensure the content is authentic yet on-brand. IZEA’s AI Storyboards can generate AI images you can share with influencers. 

8. Create virtual “try-on” opportunities

Brands like Zenni give customers a chance to virtually try on glasses before they buy them. Wayfair lets shoppers “see” a piece of furniture in their own homes. If your brand leverages these types of AI-infused tools, you could incorporate them into your influencer campaign. An influencer can show customers how they work in a demo video, for example. 

9. Use AI to target ads

Alongside your influencer campaign, you can run complementary ads online and on social. Many platforms have launched AI tools that can help you create ads and refine your audience. Google uses AI to generate keywords, text, and imagery for ads, all of which is pulled from the landing page that you provide. 

10. Search for and find campaigns from your archive

As AI evolves, more applications will include voice search capabilities. Imagine being able to ask your laptop to pull up your most recent influencer campaign, or review the creatives from your holiday influencer campaign. 

11. Manage website traffic with chatbots

If all goes well, your influencer campaign should drive traffic to your website. You want to make a good impression, so consider setting up an AI-powered chatbot to aid new visitors. Chatbots have come a long way and can now interpret and answer questions with human-like conversation.

Sephora has launched an AI-powered chatbot that can help customers shop online.

12. Offer personalized product recommendations post-purchase

When influencers convince followers to make a purchase, you can capitalize on this action by suggesting other products the customer might like. An AI-fueled recommendation platform can help your brand make those product suggestions. 

Amazon uses AI and machine learning to make product suggestions and now allows customers to tailor those suggestions through Amazon Personalize. 

In time, the number of AI tools that can aid marketers will only grow. As a marketing team, you need to evaluate which tools are effective for your brand, including AI tools that support your influencer marketing campaigns.

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Marketers:

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