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In June 2024, Amazon officially became a $2-trillion company. Fashion retailers flock to the site to sell everything from apparel to accessories. But, how do you sell products in such a crowded marketplace? The answer: Amazon fashion influencers. 

Fifty-nine percent of social media users say they have purchased a product after seeing it used by an influencer, and 94% of those buyers bought the product on Amazon, according to our Influencers & Amazon report. With this kind of success rate, collaborating with Amazon fashion influencers could be just what your brand needs.

25 Amazon fashion influencers to know

Chelsea Pearl

Chelsea has her own Amazon storefront, which she promotes to her 35K Instagram followers by sharing her favorite dresses, outwear, and beauty products. She’s a big fan of accessories, whether they’re hats, oversized sunglasses, gold necklaces, or adorable shoes like these white cowboy boots.

Sarah Lapierre

If you’re a brand looking for a list of Amazon influencers for your upcoming fashion campaigns, check out Sarah’s TikToks. She posts Amazon try-ons and creates videos of her daily looks, like this summer haul and this collection of workout pieces.

Shea Whitney

With 1.7M YouTube subscribers, Shea is among the top Amazon fashion influencers. The mega-influencer has entire playlists dedicated to Best Amazon Purchases, as well as a video of 19 Amazon best-kept secrets. Don’t miss her video on 20 things she can’t live without.

Morrinah

Micro-influencer Morrinah is a fashion blogger who loves to share her Amazon fashion finds on Instagram. Her taste runs from event-ready glamor to bold-colored work attire. Many of her outfits are linked to her Amazon storefront, and you’ll rarely find her without a bright or patterned purse and stunning heels to complete the look. Morrinah’s sense of pairing fabrics, colors, and accessories is always on point.

Christina Porthro

Christina keeps her 277K followers on TikTok coming back regularly with her compilations of pieces she doesn’t regret buying from Amazon and her favorite Amazon finds and gift ideas. The mid-tier fashion influencer also shows her followers what she gets from Amazon versus what she ordered so they know the quality matches the product description.

Madison Payne

Spend some time checking out Madison’s YouTube channel, where she creates fashion-focused content for her 111K subscribers. You’ll find videos on such wide-ranging topics as Amazon summer handbags, Amazon fashion hauls, and Amazon pieces that are designer dupes on a budget.

Caroline Coleburn Noblin

Caroline is am Instagram nano-influencer who creates content about affordable looks from Amazon, Target, and other stores. The Richmond-based fashion influencer always looks stylish, whether she’s wearing a dressy skirt and top ensemble or a flannel shirt and ripped jeans. Marketers repping a brand that makes evening wear, everyday work wear for women, or stunning accessories, might find Caroline to fit the bill as an influencer.

Alaina Nicole

Alaina’s 52.6K YouTube subscribers know they can check her account regularly for new videos. She posts Amazon hauls, Amazon deals you don’t want to miss, and try-ons so you can judge for yourself about a piece’s style and fit. If you’re looking for someone who has knowledge of affordable fashion and is familiar with Amazon, visit her channel.

Vanessa Ferraiolo

Unlike some Amazon fashion influencers, mid-tier Instagram influencer Vanessa says that she posts what she wears, so you won’t find a ton of Amazon unboxing videos or hauls. In addition to sharing images of her outfits, which often include pieces from Amazon mixed with other brands, she hosts giveaways.

Shannon Anderson

As a mom to a little one, Shannon has created a varied collection of content on her YouTube channel that ranges from Amazon activewear to baby clothing and gear. If you’re looking for an Amazon influencer with experience creating content around unboxings and try-on hauls, join her 19.5K subscribers in checking out her videos.

Sydney Nicole

Mid-tier influencer Sydney is all about Amazon fashion, home, and lifestyle. You’ll find videos of her fashion hauls, must-have pieces, and activewear try-ons. Her followers tune in to catch the best buys from Amazon, whether they’re wedding guest dresses or staple pieces for your wardrobe.

Deanndra Nunnery

Who doesn’t love learning multiple ways to style pieces from Amazon? Or watching Amazon fashion hauls? Or the best Amazon dresses for each season? Brands searching for a mid-tier Amazon influencer might want to pop over to Deanndra’s channel on YouTube to see what keeps her 63.4K subscribers coming back.

Allie Hunter

No Amazon influencer list would be complete without Allie, who brings her 943K Instagram followers all the best finds from Amazon, daily deals, and weekly Amazon try-ons. Among other Amazon-focused fashion content are videos showcasing wedding guest looks, men’s fashion, casual fashion, and athleisure wear.

Dana Berez

Dana’s YouTube channel takes the cake to showcase Amazon’s seasonal must-haves, new arrivals, and designer-inspired pieces. Her channel is well organized, with links to each piece in the description box. She also shares top-rated clothing so her viewers get a feel for what other buyers think of the pieces she highlights.

Kristin Taenzer

Fans of Amazon fashion hauls and “what I got versus what I ordered” videos will love Kristin’s TikTok account. She’s also got an Amazon summer shoe guide, a montage of 27 Amazon summer dresses and engagement party dress ideas. Check out her videos to find out why 262.2K fans follow Kristin’s account for inspiration.

Jenna Leigh

With a focus on mid-size fashion, Instagram influencer Jenna shares the best Amazon fashion finds and deals with her 101K followers. From cute swimsuits and wedding guest dresses under $50 to matching pajama sets and what to wear to stay cool in the summer while keeping arms covered, plenty of Amazon-centered content is on her account.

MaisyMaii

You can tell from her Instagram channel that Maisy just loves fashion! The nano-influencer created a separate Instagram account just to promote her Amazon finds, which she sells through her storefront. Check out her Amazon outfit inspirations video or organizing finds for fashion lovers with lots of jewelry to display.

Stephanie Konkle Caligiuri

Styler blogger Stephanie loves to share her best finds from Amazon with her 249K Instagram followers. Whether her fans are looking for casual wear, work outfits, activewear, or outerwear, there’s something for everyone. She even covers some fashion finds for men in her gift guide.

Style With Serena

An Amazon fashion influencer who focuses on clothing, swimwear and accessories for women over 50, Serena is a YouTube influencer who likes to mix up her Amazon-focused video content. Her topics include finding jeans for your body type, the best bras, undies, and shapewear for women over 50, and seasonal fashion hauls.

Emma Jacquelyn

Boasting more than 642K followers, Emma’s Instagram is dedicated to Amazon daily deals, hauls, and restocks. She shares videos on topics such as what to buy on Amazon if you can’t afford the brand-name version, the perfect denim shorts, vacation outfits, and the best sandals for summer. Brands looking for an influencer who posts multiple times per week may want to consider Emma.

Shivani Kapoor

Did you know that Amazon sells beautiful kurta sets and dupattas? Shivani’s 75.6K YouTube followers do! The influencer creates content for women who love cute bags and purses, modern but modest fashion pieces, and ethnic versus Western clothing hauls.

Jacsy Kelsey

Jacsy doesn’t just share her Amazon hauls and most-loved pieces. She also tells her 267K followers about details like pockets, fabric stretchiness, and if pieces get softer and more comfortable after a few washes. Her videos are helpful and informative, featuring the perfect wireless bra, practical outfits for trips, shapewear jeans and bodysuits that work like shapewear.

SistersGuideToStyle

Abby doesn’t just post Amazon fashion for her 151K TikTok followers, she also offers style tips. There are packing hacks to help you fit more clothes in your luggage, tips for choosing the best jeans, ideas for styling a white button-down shirt, and suggestions for how to look expensive on a budget. 

Lee Anne Benjamin

With a thriving YouTube channel dedicated to affordable fashion and home decor finds, Lee Anne keeps her 104K subscribers abreast of Amazon’s newest fashion arrivals and great deals. Her try-ons are accompanied by links in the description box to make ordering easy.

Kiara Riley

A content creator who can style a layering tank three ways and suggest a handful of basic pieces to make 20 outfits for a trip, Kiara is an Amazon-focused Instagrammer who’s worth your time. More than 329K followers tune in to see the fashionista model discount items, top sellers, and designer-inspired pieces.

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