How to Leverage AI-Generated Portraits in Influencer Marketing

With current marketing trends leaning toward AI, it’s not surprising to see growth in AI-generated portraits. Let’s explore this trend and review tools to help you create these popular assets. 

What is an AI-generated portrait?

An AI-generated portrait is any AI-created visual representation of a person. In influencer marketing, creators and brands can use AI-generated images in various ways, from creating headshots to providing inspiration for visuals and more. 

What are the benefits of using AI-generated portraits?

AI-generated content is a hot topic. It can write copy, produce images, and turn pictures into video, which can help marketers in their daily tasks. When it comes to AI portraits, brands and influencers see many benefits, including: 

Increased performance

Research shows 58% of marketers say AI-generated content performs well, according to Insider Intelligence. While this statistic encompasses all AI-generated content, including portraits, it indicates its growing demand and effectiveness. 

Engaging, eye-grabbing content

Portraits are fairly new, which means they’re a novelty to viewers. When people see an AI image or portrait in their feed, they take notice. They’re intrigued. As a result, influencers are able to captivate their followers with this unique, fresh content. 

Fast and efficient to produce

Portraits are generated from existing still images, which drastically reduces the time and cost of content production. Rather than breaking out a smartphone, setting up lights, and getting themselves ready, influencers can bring their headshot to life more easily. 

Campaign ideas using AI-generated portraits

When it comes to influencer marketing, how can AI images and portraits be used? AI-generated portraits open up a whole new realm of possibilities in influencer marketing. Here are some campaign ideas that leverage this innovative technology:

• Personalized marketing: Use AI to generate personalized portraits or videos of your target audience or influencers, showcasing how your product or service fits into their lifestyle.
• Virtual influencers: Create a campaign around a virtual influencer. AI-generated portraits can be used to design a unique character that embodies your brand’s values and appeals to your target demographic. These AI influencers gives brands more control over the campaign.
• Product visualization: Use AI-generated portraits to demonstrate how your product works or looks in different scenarios. For example, a skincare brand could show how their product improves skin over time.
• Interactive campaigns: Brands and influencers can encourage followers to interact with them by using AI to engage with them via chats, games and more. This can increase engagement and make your audience feel more connected to your brand.
• Diversity and Inclusion: Show your commitment to diversity and inclusion by using AI-generated portraits to represent a wide range of people in your marketing materials. 

Tools that produce AI-generated portraits and videos

If you search “talking head generators” on Google, you’ll see a host of platforms that can transform images into video presenters. However, if you plan to use portraits for influencer marketing, it’s best to use a platform with experience in the industry. Enter IZEA FormAI.  

IZEA FormAI

In FormAI, our suite of artificial intelligence tools built for influencer marketing, brands and influencers can generate inspirational images or create AI versions of themselves and products with Mixers. 

Here’s how Mixers work: 

• In FormAI, select Train Mixer
• Upload at least 15 images of the person, pet or item to train AI 
• Select a thumbnail and name the project
• Provide instructions (prompts) for AI to combine images
• Review your results
• Adjust your prompts or input more images to alter your results

We also have a feature called Talking Portraits, which takes AI images to the next level by creating talking head videos that you can set to narration. 

FormAI allows you to leverage AI in ways you never thought possible. The platform can empower both brands and influencers.

Ready to make your first Mixer or Talking Portrait? Sign up for FormAI now. 

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA. Find which of our self-serve marketing tools or full-service influencer marketing solutions are right for you.