Maximizing Creativity With AI Design Tools for Branded Content

One of the most common snags we hit when creating content comes when designing a logo, graphic, or other visual element. It helps to have a starting point, inspiration, or template to guide the process. This not only provides a direction but also sparks creativity, ensuring the final product aligns with the brand’s identity and message. Luckily, you have plenty of AI design tools for branded content at your disposal. Check out some of the most useful AI tools for creating design elements through AI.

How to use AI design tools

AI design tools can bring your branded content to the next level. FormAI from IZEA offers your brand the ability to instantly create incredible logos and images ready for display on a website or social media page.

Fresko

You can quickly create professional, eye-catching logos that pop with the Fresko model in FormAI. These logos are customizable, with the AI model applying your text-based prompt to create the logo.

First, open FormAI and select “Text to Image” on the menu on the left side of the screen. Choose “Fresko” from the dropdown menu on the right side.

In the text box on the bottom of the screen, type your prompt. A specific, descriptive prompt will deliver the best results. Be sure to include design elements of your logo or what you want the background to look like.

FormAI will create a logo according to your text prompt. You can adjust your prompt to arrive at an attractive logo that fits your brand.

Mixers

Open FormAI to create a Mixer with your images. In FormAI, click “Train Mixer.” On the next page, select whether you want to make a mixer out of a Face, Image, or Art Style. For the example of a photo of yourself or an influencer for your brand, choose “Face” and upload a picture of their face.

The image you chose will show up in the Mixers menu on the right side in FormAI once you select “Felli (Mixers)” from the dropdown menu on the right side. You can configure several aspects of the image’s style, quality, or size from the menus on the right side. You can choose primary and secondary styles as variable as Celtic, Anime, or Dada, among many others. You can also adjust the camera style or angle, scene, and image quality.

Click “Generate” on the bottom right side to render your customized Mixer. The image options will show the person’s face in several different styles, depicting them as a superhero, musician, or anything in a vast range of creative or surreal settings.

AI Storyboards, Brainstorm and Briefs

Looking to visually present your influencer marketing content ideas? IZEA Flex provides AI Storyboards, employing a variety of generative image technologies to produce mock-up images or storyboards. These are based on your textual prompts and filters for inspiration.

If you want to pre-visualize a campaign women’s skateboarder footwear, just input your keywords and phrases into the storyboard-generating box (like “Millennial woman skateboarding down a boardwalk railing at the beach”). You can then select your preferred model, style, size, aspect ratio, and image quantity from the drop-down options.

AI Brainstorm is also part of Flex’s AI Tools module.

Designed to increase the creativity of ChaptGPT, marketers only need to add details about their influencer campaign — such as an overview, description, and objectives — to get the ball rolling with creative suggestions.

Short on time to craft your campaign brief? Use the AI Briefs tool and follow the guided steps to generate an influencer marketing campaign. This can effortlessly be transformed into a Flex campaign with a single click. The AI Briefs tool not only assists in creating a brief but also aids in identifying audience demographic targeting.

Tips and tricks for maximizing creativity with these tools

There are endless possibilities for using AI tools to create unique logos and images.

The Prompt Builder menu on the right side of FormAI can help you finetune your AI-generated image or logo. You can get started quickly by typing in your prompt, clicking “I’m feeling lucky!” and choosing one of the presets: Painting, Photorealistic, Digital Art, or Surprise Me. These presets select settings from the dropdown menus that you can adjust yourself.

You can adjust the way your image looks with effects from different camera hardware options. Choose DSLR for a more professional look, or go in a vintage direction with Instant Camera. Aperture will adjust the focus of your images, and Framing will affect the angle of your image. Make sure the camera settings you choose mesh well with the art style; some may need to be clarified if you are going for a painting or abstract output.

You can choose Primary and Secondary Styles to choose popular art styles and historical art movements. The Medium setting will make your image look like it’s made from a particular material, such as watercolor, acrylic, clay, or wood.

Don’t be afraid to mix different styles and try things that may seem outside the box. The results you can generate can produce interesting results. They may just inspire a unique way to present your brand and its content.

Finally, you don’t have to use the Prompt Builder. Type a detailed, specific prompt in the text box to create something according to your guidelines. You can use words and phrases that you find in the Prompt Builder settings to type these prompts.

Overcoming potential challenges

While AI technology has come a long way, it can be challenging to create the perfect logo or image through AI design tools for branded content. Keep these tips in mind when trying to configure these tools to create branded content.

Choose art styles that fit your brand. You may want your AI-generated images to fit other brand elements, including the existing images and logos you’re already using. The customizability of these AI tools allows you to strike the ideal colors, tone, and art style to fit what you’re going for.

Write a strong text prompt. A specific text prompt is best for AI tools. Be sure to include exactly what you want the text on your logo to say, where it should be positioned, and what color it should be. You want to be as descriptive as possible so the AI tool will capture what you have in mind. You can customize the design element through trial and error, but you must have a specific, helpful prompt that accurately describes the look, style, and purpose of your logo or image.

Give it multiple tries. The first render of your AI creation may not look great. However, you can play with many combinations of text prompt inputs, style, and quality settings to adjust your design element. After a few tries, you can bring to fruition something close to what you had in mind, or discover a new creation.