African Influencers Sharing Their Passions on Social Media

Africa is home to endless beauty, creativity, and various cultures. These African influencers create content about their lives and passions from locations all over the world. Some use their platforms to debunk the misconceptions and preconceived notions about Africa and share all it offers. 

African influencers sharing their lives on social media

Khaby Lame

It was the loss of his job during the pandemic that led Khaby to TikTok. He started posting funny videos where he would make parody life hacks and DIY content. His distinct and comical facial expressions and reactions made him a viral sensation. He has more than 150M followers on TikTok.

Sarah Langa

Sarah is among the African Instagram Influencers showcasing supreme style and expertise in fashion, lifestyle and travel. She also does yoga and works with various charities. 

Onyi Moss

Onyi is one of the leading Nigerian influencers when it comes to lifestyle, travel and fashion. As a film director and singer-songwriter, she loves expressing her creativity in her videos and often incorporates her music.

Wian Vandenberg

Wian’s claim to fame is his appearance on South Africa’s “America’s Got Talent.” People also know him as Wian Magic, which speaks to the nature of his abilities. He quickly grew popular on social media when he started posting videos of his magic tricks combined with his quirky humor. He even shares some of his secrets with tutorials and step-by-step videos. 

Joy Kendi

Joy is known for serving up the slay all across the globe. You can find beauty, fashion, travel and lifestyle content on her platforms. She also has her own line in collaboration with a clothing brand and dabbles in photography. 

Nancie Mwai 

Nancie followed her dreams and started her blog over 10 years ago. She has now blossomed into a thriving fashion designer and entrepreneur who owns several businesses. Her fashion-forward feed is where she shows off her love for fashion, while also promoting her clothing brand. Nancie is a business coach, too.

Lesego Legobane

This influencer, jet setter, photographer, filmmaker and brand owner continues to take the digital world by storm. Lesego, also known as Thick Leeyonce, is on a mission to inspire and empower women all over the world. She disregards societal beauty standards and shows her audience that beauty has a multitude of looks.  

Sharon Mundia

Sharon is admired for her genuine, down-to-earth spirit that radiates from her content. As a lifestyle influencer, her Instagram consists of a little bit of everything like fashion, beauty, home, family, food, fitness, travel, and more. Her YouTube features more in-depth content, including discussions on the many lessons, changes and growing pains we encounter throughout life. 

Silvia Njoki 

Silvia is a fashion and travel blogger and photographer. She spends most of her time traveling with her daughter, discovering the world’s wonders while sporting a great outfit. It’s safe to say her feed is travel goals. She even has a travel business, booking group trips and private experiences.

Afua Rida

Stylist and fashion consultant Afua certainly doesn’t fall short when it comes to knowing what looks good. She’s trusted by many clients and has launched three other businesses, including a curated store, a clothing brand and a jewelry brand. You can also throw her in the globe trotter category, as seen on her gorgeously curated feed.

Mihlali Ndamase

Mihali is a beauty, fashion and travel vlogger. She owns a line of beauty products and uses her platforms to show them off, often re-creating popular makeup looks worn by celebrities. When she’s not handling business, or on a red carpet, she’s hopping on a plane to make her way to a dreamy vacation destination. 

Valerie Egbuniwe

Valerie is a blogger and fashion and beauty influencer. Every so often, you’ll see tech content also make an appearance. She also offers consulting services and travel and self-care guides.

Nana Antwiwaa Nuamah 

Nana’s audience love how transparent she gets in her content. She teaches financial literacy and touches on life-related topics, even the uncomfortable ones. She shares fitness and fashion content, along with videos on hygiene, self-confidence and her different struggles.

Sarai Dhologne

Sarai’s Instagram feed is truly a sight to see. Aside from her enchanting recent wedding photos, she shares captivating artwork and jaw-dropping fashion looks. She also loves to travel. 

Steven Onoja

Steven is all about urban fashion and inspiring others with his carefully curated looks. He enjoys getting creative, fusing various styles into one outfit and sharing the result. He has an online journal, where he also has a few pieces of jewelry for sale. 

Charity Elezie

Charity is well known on TikTok for her wit, humor and sarcasm, especially when responding to comments to dispel myths about living in Africa. Charity, who lives in Nigeria, has more than 2M TikTok followers and 152K Instagram followers. The Guardian Nigeria recently interviewed Charity about her experience as a content creator. Charity studied mass communication and uses her skills to educate and inform others on social media.