Publishing content is no longer optional for businesses today. In order to have any presence in the world, it’s necessary to create a website and publish a blog—at the very least. For those who want to do more than just survive in the digital marketplace, it’s critical not only to produce content but to utilize specialized content marketing tools to optimize and distribute content to the best advantage.
There are a wide variety of tools available in the digital space, but savvy marketers keep their choices simple to work most effectively.
5 content marketing tools that everyone should be using:
This online tool lets you search to find out what content is popular on websites or by topic. BuzzSumo aggregates tons of information to help you understand what content is trending and what people are interested in. This will help you craft your content appropriately to appeal to readers as well as attract new visitors to your site.
This company leads the pack when it comes to A/B website testing and personalization in user experiences. With the help of Optimizely, companies can deliver real-time content to their audiences and then help them with analytics to understand what works and what doesn’t when it comes to delivering information.
Moz Open Site Explorer
This tool lets you find linking data related to any site you enter into their template. The resulting metrics provided include information about domain authority, page authority, just discovered links, established links, Facebook shares and likes, tweets, and Google +1s related to the URL specified. This data can help companies drive traffic, improve search rankings, and generate more customers.
This analytics company reveals the words that website owners buy on Google Adwords. This lets companies easily get competitive information to determine the most profitable keywords and ads used. You can also learn cost-per-click (CPC) and keyword search volume in order to determine advertising costs. Knowing this competitive information lets companies better craft their SEO and SEM strategies.
This social search and display platform make sense of hashtags so marketers can share content more efficiently and know, prior to releasing new hashtag content, how their content might be received. Tagboard produces quick results even with fresh hashtag posts so marketers can craft their messaging to get the best results.
Let’s face it: Content marketing is a job. But the benefits gleaned from marketing efforts draw in new customers, retain current ones, and generate revenue for companies. Smart marketers know this and work hard to keep content fresh. They also know that sometimes a little help would be nice to stay ahead of the game and pick just the right tools to keep them there.