Rogers’ Creative Agency of Record, Publicis, Engaged the Global Creator Marketplace for Recent Client Campaign
Toronto, ON (March 16, 2016) – IZEA, Inc. (NASDAQ: IZEA), Rogers’ Creative Agency of Record, Publicis, engaged IZEA to source individuals from their network to participate in the now live Roam Like Home campaign. This select group was comprised of Rogers customers, who included Canada’s most socially influential creators from both the English and French markets. Each were sent on a trip to a location around the world to share their experiences as they happened with Roam Like Home.
Roam Like Home is a revolutionary product offering. While traveling Share Everything plan customers can use their plan, for a daily fee, without the worry of incurring high-cost roaming fees. This allows customers to use their phone just like they do at home. In order to demonstrate the effectiveness and benefits of the product, as well as announce that Roam Like Home is now available in over 100 destinations around the world, the social media content creators shared their travel experiences online using #RoamOn and #partoutchezvous. Influencers visited New York, Havana, Barcelona and other cities, capturing unique experiences with an iPhone 6s from Rogers.
The trips were documented by a production crew solely with an iPhone 6s and came to life through social, digital and television. Publicis was responsible for the ad creative while IZEA coordinated the campaign influencers, providing tracking and workflow.
The finished television spot can be viewed here:
English – http://izea.me/roamlikehomeeng
French – http://izea.me/roamlikehomefrench
For this particular campaign, Rogers, Publicis and IZEA collaborated to choose select influencers including: Breakfast Television’s Dina Pugliese, Eric Alper of eOne Music Canada along with his family, Scott Bakken, Alex Despatie, and Lydianne Tour Du Monde. Participants were selected based on their reach, influence and heavily engaged social media audiences.
“We were thrilled to work alongside Publicis on this project. For IZEA to work on an iconic Canadian brand like Rogers within the first 6 months of entering the market is very exciting” says Tiffany Heimpel, Managing Director for IZEA Canada.
IZEA established a sales presence in Canada in September and has since executed campaigns with brands such as Hudson’s Bay Company and Topshop and KFC. Most recently IZEA has formed IZEA Canada, Inc., a wholly owned subsidiary of IZEA, Inc., focused solely on serving the Canadian market.
