Toronto, ON (March 14, 2016) – IZEA, Inc. (NASDAQ: IZEA), operators of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has formed a wholly owned subsidiary in Canada, named IZEA Canada, Inc. The newly formed organization will initially focus on the Toronto market.
“The formation of IZEA Canada underscores our investment and commitment to the community of Canadian brands and creators we serve,” said Ted Murphy, Chairman and CEO of IZEA. “We are optimistic about the opportunity for growth in both content marketing and sponsored social in the region. IZEA Canada strengthens our presence in a market that we believe is rapidly maturing.”
The Toronto-based team is led by Tiffany Heimpel, Managing Director of IZEA Canada. Heimpel has an extensive background in advertising, corporate brand marketing and account management. In addition, she is recognized as a seasoned content creator in the Canadian blogger space, appearing frequently on national television programs such as Marilyn Denis, CTV, CP24 and The Morning Show.
“I am honoured to lead our Canadian office,” said Heimpel. “Our expanded team and resources will enable us to be better partners in success with Canadian brands and creators. We have seen significant growth in our short time here and believe we can accelerate that growth as a Canadian entity.”
In August 2015, IZEA began sales operations in Canada. Since then, IZEA has executed campaigns for some of the country’s largest brands including Rogers, Weber, KFC, BMO, HBC and Loblaws. The IZEA Canada office will be staffed with sales and support employees, including bilingual team members to serve the multilingual needs of Canadian marketers.
IZEA operates a global creator marketplace with more than 550,000 creator connections in over 150 countries, including more than 14,000 creators based in Canada. Brands and agencies utilize the IZEA Exchange (IZEAx) to execute sponsored social campaigns and generate content for marketing purposes. IZEA has facilitated over 3.5 million transactions and has served a range of premium clients including the top five global consumer packaged companies.
