Orlando, Florida (November 30, 2021) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a significant six figure contract expansion by a leading provider of online educational services. IZEA creators will be producing long form content for the brand to increase online awareness and drive traffic. The company has more than doubled its annual commitment with IZEA over the past year.
“COVID-19 has driven a large increase in consumers spending more time seeking educational content online,” said Ted Murphy, Founder and CEO of IZEA. “That represents an opportunity for brands to attract and inform potential customers through their own custom content, published on their website and social media channels.”
“While the majority of brand content produced by our network is posted on a creator’s social media accounts as part of an influencer sponsorship, we are also the “owned” custom content engine behind the scenes for leading brands,” continued Murphy. “We are able to augment or replace a traditional content team with a distributed network of creators who are passionate about virtually any subject. This particular partnership is a natural fit for our network, as many creators have developed their skillsets through online education and have a natural bias towards all things digital.”