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How brands used Super Bowl 50 to win millennials over Resources

How brands used Super Bowl 50 to win millennials over

If there wasn't a clear breakout ad during Sunday's Super Bowl 50, one trend did emerge from the pack: marketers have shifted their attention squarely…
IZEA
IZEAFebruary 17, 2016
You can now trade in your broken iPhone Resources

You can now trade in your broken iPhone

IZEA CEO Ted Murphy comments on Apple's new retail plan, which now allows users to trade-in damaged iPhones. Apple's "Reuse and Recycling" program had, up…
IZEA
IZEAFebruary 17, 2016
How Birchbox Makes the Most of Influencer Marketing on Instagram Resources

How Birchbox Makes the Most of Influencer Marketing on Instagram

Is your brand using influencer marketing? Influencer marketing relies on key leaders, or celebrities, in your niche to deliver your brand’s message to an audience.…
Lisa Furgison
Lisa FurgisonFebruary 15, 2016
Building Your 2016 Content Strategy Resources

Building Your 2016 Content Strategy

Building a solid content strategy based on trends and statistics is the key to reaching your marketing goals every year.
IZEA
IZEAFebruary 13, 2016
When You Should Gate Your Content Resources

When You Should Gate Your Content

To gate or not to gate? That’s a question many content marketers mull over as they create content intended to drive traffic and generate leads.…
Lisa Furgison
Lisa FurgisonFebruary 10, 2016
What You Can Learn from the Doritos Super Bowl Contest Resources

What You Can Learn from the Doritos Super Bowl Contest

Yet another Super Bowl is in the books. The headlines will talk about the Broncos taking home the Lombardi Trophy, the 114 million people that…
Lisa Furgison
Lisa FurgisonFebruary 8, 2016
Turning an athlete into a brand: Today's formula Resources

Turning an athlete into a brand: Today's formula

Vernon Davis spent nine seasons playing tight end for the San Francisco 49ers. After being traded to the Denver Broncos in November, he found himself…
IZEA
IZEAFebruary 4, 2016
How Play-Doh Used Current Events to Boost Social Engagement Resources

How Play-Doh Used Current Events to Boost Social Engagement

A childhood favorite from the 1950s is taking a modern approach to social media. Play-Doh, everyone’s favorite molding clay, is generating a lot of buzz…
Lisa Furgison
Lisa FurgisonFebruary 3, 2016
Twitter Retargeting and Tailored Audiences: What You Should Know Resources

Twitter Retargeting and Tailored Audiences: What You Should Know

How would you like to show an ad to customers who have already visited your website? You know these customers are aware of your brand and…
Lisa Furgison
Lisa FurgisonJanuary 22, 2016
Create a Style Guide Like a Pro Publisher Resources

Create a Style Guide Like a Pro Publisher

Does your company have a style guide? A style guide is a document that outlines a set of standards and best practices for the content…
Lisa Furgison
Lisa FurgisonJanuary 20, 2016
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Guide Sections

  • What is Influencer Marketing
  • The Benefits of Influencer Marketing
  • Influencer Maketing Case Studies
  • Influencer Marketing Gone Wrong
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