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Resources

Insights From TikTok’s Return on Creative Report for Brands and Influencers

Creative content is the best way for brands and influencers to connect with an audience while impacting the bottom line, according to TikTok’s Return on…

IZEAAugust 23, 2024

An influencer opens boxes in front of a camera

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U.K. Amazon Influencers Sharing Their Finds

Many people turn to social media to follow their favorite Amazon influencers to find the next deal or must-have item. According to our U.K. Influencers…

Sophie WhighamAugust 23, 2024

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Top Mom Influencers Showcasing Their Passion for Fashion

Mom influencers have carved out a niche for themselves, effortlessly merging their roles as parents with their passion for fashion. These stylish mamas are redefining…

IZEAAugust 23, 2024

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Top Korean American Influencers

Get to know the top Korean American influencers who are making a significant impact on social media. From fashion and beauty gurus to food and…

IZEAAugust 22, 2024

ORLANDO, Fla. (August 22, 2024) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 China edition of its research report, “Trust in Influencer Marketing,” today. The report is based on Chinese consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement.

Press Releases

IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them

80% of China-Based Consumers Say They Prefer Influencer Content Over Traditional Ads ORLANDO, Fla. (August 22, 2024) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier…

IZEAAugust 22, 2024

A woman checks her phone, Instagram icon in a yellow-green circle

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Instagram Views Metrics Change: What Does It Mean for Brands and Influencers

Instagram is making views the primary performance metric across all formats: Reels, Live, photos, carousels, and Stories. As an uber-popular outlet for creativity, Instagram’s content…

IZEAAugust 22, 2024

Resources

Influencer Marketing Australia Statistics to Guide Your Strategy

Influencer marketing is a growing phenomenon in Australia, much like in many parts of the world. We recently conducted a 1,000-person survey, asking Australians their…

IZEAAugust 21, 2024

Resources

Brands and Influencers Embracing ‘Brat Summer’ Trend

If you haven’t heard, it’s brat summer. Charli XCX released her new album, BRAT, in June 2024, and her song “Apple” has become a summer…

IZEAAugust 21, 2024

A woman with glasses and a red top; a white checkmark icon in a blue circle

Resources

Political Influencers Sharing Their Perspectives on Social Media

Politics shape the world we live in. Whether community members working to revitalize a neighborhood, creators advocating for change or people sharing the latest news,…

IZEAAugust 21, 2024

A Black woman smiles as she holds and looks at her phone

Resources

Influencer Marketing to Black Consumers: What Brands Should Know

Influencer marketing has become an essential strategy for brands looking to connect with diverse audiences. When engaging Black consumers, it's crucial to approach this demographic…

IZEAAugust 20, 2024

Insights From TikTok’s Return on Creative Report for Brands and Influencers

U.K. Amazon Influencers Sharing Their Finds

Top Mom Influencers Showcasing Their Passion for Fashion

Top Korean American Influencers

IZEA Report Finds 85% of China Consumers Have Purchased Products After Seeing Influencers Use Them

Instagram Views Metrics Change: What Does It Mean for Brands and Influencers

Influencer Marketing Australia Statistics to Guide Your Strategy

Brands and Influencers Embracing ‘Brat Summer’ Trend

Political Influencers Sharing Their Perspectives on Social Media

Influencer Marketing to Black Consumers: What Brands Should Know

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