Skip to main content

Popular influencers can lead incredibly busy lives and making time to meet and nurture new friendships is tough. But these influencers found camaraderie and friendship within their own industry. These influencer friends collab on projects, make guest appearances on each others’ social media platforms, or simply share photos of their hangouts.

Influencer friendships on social

Drew Gooden and Danny Gonzalez

Mega-influencers Drew and Danny are not only close friends, but they’re also often mistaken for the same person. The comedians capitalized on the mistake, going on a “We Are Two Different People” standup tour together. The two have made multiple videos together and playfully make fun of each other. Their hysterical collabs are sometimes done in person and sometimes they review other content together.

Mark Ferris and Zoe Sugg

Although rumors were circulating that YouTube sensations Mark and Zoe were dating, the two insist that they’re just friends. Mark’s 661K YouTube subscribers tune in for the many fun videos the two make together, including challenges, Q&As, and Christmas gift exchanges. It’s worth noting that although Zoe is married with a new baby, she and Mark remain very close.

Jarvis Johnson and Jordan Adika

Sarcastic commentators Jarvis and Jordan are close friends who frequently collaborate to comment on outrageous content they find online. From questionable TV shows, game shows, and people selling magic spells on Etsy, their content keeps their YouTube fans in stitches. In addition to their own channels, the two have a joint account called Sad Boyz.

Lydia Bright and Lucy Mecklenburgh

The Only Way is Essex” co-stars Lydia and Lucy aren’t just best friends; the two both welcomed babies in 2020 in hopes their children will be friends as well. For more than 10 years, the two friends have stayed in touch. While Lucy’s 1.7 million Instagram fans know her best as a fashion, fitness, and beauty influencer, Lydia’s 1.2 million Instagram followers know her as a fashion, travel, and parenting influencer.

Anastasia Kingsnorth and Saffron Barker

Mega-influencers and best friends Anastasia and Saffron keep separate accounts but often appear in videos together. The two recently flew to LA to attend the “Kardashians” premiere and still exchange Christmas gifts. Whether you’re one of Anastasia’s 1.35 million YouTube subscribers or count yourself among Saffron’s 2.48 million fans, you’re sure to see some of their videos together.

Megan Ellaby and Amy Bell

Besties Megan and Amy don’t share Instagram accounts but they do share a love of fashion and travel. Between Megan’s 224K Instagram followers and Amy’s 145K, the two reach a huge following with their fashion-forward content and global exploration. They sometimes share photos of their time together, including birthday wishes.

Julia and Alexis

Sharing the HeartLynRae TikTok account has helped best friends Julia and Alexis pull in 6.9 million followers. The two make parody videos about relationships, document their adventures to Coachella, and play pranks on each other and their landlord. Although they sometimes seem like “The Odd Couple” for their opposing habits, the roomies are always in sync.


PRANKING OUR LANDLORD WITH CUTE MONKEYS @spidermonkeywinston #foryou

♬ original sound - heartlynrae

Kaia Gerber and Cara Delevingne

Supermodels Kaia and Cara have become so close that they quarantined together in 2020. With over 50 million Instagram followers between their two accounts, the friends likely have crossover fans. This is not surprising since the two fashionistas share similar values and interests, including dogs, support for the LBGTQ+ community, reading, and social justice. The two were spotted together at a BLM protest in July 2020 and Seventeen magazine reported the two got bestie tattoos in August 2020.

Callie Thorpe and Lauren Talulah

Callie is a food and travel influencer with 260K Instagram followers who launched the Confidence Corner with her good friend Lauren, who has 39.8K Instagram followers. The plus-size models work to empower women through curated content and exclusive events, and create videos where they offer to answer viewers questions. They even dress in matching outfits sometimes!

Emily Herron and Dede Raad

Fashion divas Emily Herron and her best pal Dede Raad do a lot of collaborations. The two recently designed a collection for a clothing retailer that celebrates friendship. The duo seem inseparable. They celebrate many of life’s milestones together, and they do it in high fashion.  Dede’s 30th birthday and Emily’s wedding were both fashion-forward events.


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

Get the latest Influencer Marketing News