Amplification (Promotion) Instructions for Facebook + Instagram

Updated February 21, 2023

Promoted Post Access will allow IZEA as the “Marketer” to promote posts on your behalf from the content you create in the system. What does this do? This will generate more engagement and views to your post and hopefully your page as well. When connecting your Instagram for Promoted Post access, please make sure you have already connected your Facebook page to the platform. 

1. Connect the Facebook Page To the Instagram Account

a. It’s recommended that the Creator connects his/her Instagram account and Facebook Page to each other from either their Instagram settings or their Facebook Page settings. This will ensure that when the Content is promoted, the ad that will include the branded content tool and that the Creator’s page name will be clickable.

2. Accepting Marketer Access

a. When submitting a request for Marketer access, please note that this action can only be taken from the desktop version and is not accessible from a mobile device.

3. Once logged into the Creator’s IZEAx, the Creator should click on his/her Avatar at the top and select Connections. If already on the Connections Dashboard, skip to the next step.

4. Locate the Instagram Connection and select View Details.

5. Select the Promoted Posts tab.

6. Once the Facebook page is selected, the Creator will be presented with one of the following options depending on the type of Instagram and Facebook page connections.

a. If the Creator has not connected his/her Facebook page to Facebook Business manager, they will be prompted to connect them. From this point, the Creator will need to log into their Personal Facebook page with Administrative access to their Facebook page.

b. If the Creator has not connected his/her Instagram to their Facebook page, the Creator will be prompted to connect them. From this point the Creator will need to log into their Personal Facebook page with Administrative access to the Facebook pages. The Creator can do this by clicking the name of their Facebook Page.

7. The Creator will then be taken to their Instagram Settings in their Facebook Settings where they can follow the steps below to connect.

8. After selecting Done on your Instagram Settings, navigate back to the platform and click Request Access.

9. Once the access has been requested, the Creator will be ready to participate in Promoted Posts.

10. If the Creator has connected his or her Instagram to their Facebook page and has Business Manager set up correctly, the system will detect this connection and he/she will already be set up for Promoted Posts.

11. Once the Creator has received the You’re All Set notification, they will be ready to participate in Promoted Posts.