Open for Business: Consumer Intent as States Lift COVID-19 Restrictions
We surveyed a total of 1,214 U.S. Internet Users to help understand consumer behaviors as certain States begin to open up after a national COVID-19 lockdown. We took that data and applied it to the Influencer Marketing industry.
- “Open States” are seeing more activity. 5.2% of those in “Open States” haven’t left their home at all vs. 10.7% of those in “Closed States”
- Job loss likely contributing to the desire to reopen. 37% of those in “Open States” report that they have lost their job or seen their compensation reduced vs. 32% of those in “Closed States”.
- Consumers are venturing out. 18.9% of all respondents surveyed on April 9 reported that they had not left their home at all, up 1020 basis points from 8.7% of those surveyed on May 7.