Resources

Resources

Integrating Social Media Into a Content Marketing Strategy

If your brand’s social media and content marketing strategy have been operating independently of each other, you’ve probably been thinking about changing that relationship. If…

IZEASeptember 27, 2019

Resources

Why Netflix’s Content Strategy is Failing

Netflix is a household name. A 2018 report showed that 57 percent of the American public has some sort of streaming service and more than…

IZEASeptember 27, 2019

Resources

Keyword Research Tools

In order for consumers to be able to find your brand online, it's critical that you use the right keywords for your ads and content.…

IZEASeptember 26, 2019

Resources

Content Analytics: Identifying Trends

The evidence is everywhere: Content marketing works. Successful campaigns generate three times the leads of traditional marketing, according to Demand Metric. So, if you aren't…

IZEASeptember 26, 2019

Resources

Creating a Content Distribution Strategy

When you have great content, you want to share it with the world — or at least with the people you think would most appreciate…

IZEASeptember 25, 2019

Resources

Improving Email Open Rates

Many companies focus on inbound marketing, using content creation and influencers to draw in new customers. However, outbound advertising is far from dead; and email…

IZEASeptember 25, 2019

Resources

Gain More Leads With Social Media

When you're looking to expand your brand's success, keep your eye on potential customers. Staying in contact with individuals who have shown interest in your…

IZEASeptember 24, 2019

Resources

Cost of B2B Content Marketing

Content marketing is a valuable tool for business-to-business (B2B) marketers, with the potential to yield strong returns. However, success often comes at a price. Marketers…

IZEASeptember 24, 2019