What Does IZEA Do?

In 2006, IZEA became the first company to launch a technology platform that paid bloggers to create content for brands. Our founder, Ted Murphy, started with the vision of bringing online communities together and creating a way for everyone to share their voices while earning an income. Today, IZEA is a NASDAQ-traded company that serves and works with the world’s top marketers and creators.

Over more than 17 years, IZEA has facilitated 4 million brand-creator collaborations and earned over 30B views alone on TikTok. We’ve built and released software and services that have elevated the influencer marketing experience for many brands and creators. Here’s what we offer today:

Creator listings

Our site, izea.com, connects brands with a diverse network of content creators. Here, brands can explore creator listings to find a potential partner for their campaigns. Marketers can search by platform, follower count, niche, location or other filter to locate a creator who fits their needs. This streamlined process allows brands to harness the power of influencer marketing effectively and efficiently.

Casting Calls

Marketers can also set up Casting Calls to attract the right talent. Creators can respond to these opportunities via text or video, explaining why they would make ideal partners. This feature streamlines the influencer campaign process by compiling a list of pitches for marketers to choose from. Each project contains a description, desired platform, compensation type and questions for the interested creators to answer in their pitches.

Full-service campaign management and strategy

In addition to connecting brands with influencers, our Managed Services offer full-service campaign management and strategic planning. Leveraging the expertise that pioneered the influencer marketing industry, our team helps the world’s leading brands in optimizing their return on investment. Our services include influencer creative strategy development, influencer discovery, relationship management, campaign management, and paid media optimizations. To ensure informed decision-making, we offer detailed analytics and reporting. Plus, through our Talent and Solution Partner programs, we offer additional resources and partnerships to bolster your marketing efforts.

Production capabilities

Our full-service team has become a go-to solution for brands seeking to elevate their content. Brands are choosing IZEA for high-end influencer videos for many reasons, including a one-stop solution from influencer discovery to post-production. Unlike many typical influencer campaigns, brands also own the content created. We offer production teams of various sizes, tailored to the brand’s needs and budget.

Custom content

We take a unique approach to custom content creation that can effectively scale up your content production, while also enhancing its overall quality. We work with some of the industry’s best journalists, designers, and creators to ensure your brand voice is authentically represented in blogs, articles, videos, e-books, e-commerce copy, and more. Our approach not only elevates the quality of your content but also helps lower content costs, providing a cost-effective solution. Our custom content capabilities also aim to drive a return on investment by boosting SEO traffic, e-commerce activity, and customer engagement.

IZEA Flex

IZEA Flex is our comprehensive, next-generation influencer marketing platform that is flexible enough to meet the needs of both large and small brands and agencies. Flex offers an all-in-one solution for marketers aiming to simplify their influencer marketing strategies. This platform allows users to control all dimensions of their influencer campaigns, with modules such as Transactions, Contracts, Campaigns, ContentMine, and AI Tools. Associating the various modules provides users with even more insights into their campaigns’ performance.

Flex also allows brands to tap into the power of user-generated content (UGC) through the Content Requests feature. With this feature, marketers can send a request to creators to gain a limited license to their UGC and then use that content in their marketing efforts.

FormAI

FormAI is our suite of artificial intelligence tools specifically built for influencer marketing. Users can use the various AI tools to supercharge their content and collaborations. It provides access to the best of ChatGPT, Stable Diffusion, and more in one package that is just a few clicks away.

The beauty of FormAI is that it opens up the door to more collaboration opportunities for brands and creators. Content creation is more efficient thanks to a text-generation tool that writes Instagram posts, TikTok captions, blog posts, product reviews, and more just within a few seconds. It lets you whip up text in more than 80 languages using whatever prompts you like.

Mixers in FormAI empower users to train AI models on faces, objects, and art styles using their personal images. Marketers can train a model on their products, while creators can generate an AI version of themselves. These Mixers can be shared with others for collaborative creative endeavors.

Talking Portraits is a key feature in FormAI and it’s available on paid plans. Talking Portraits is an AI video-generation tool that brings text and images to life. The figure will animate an avatar’s mouth as it synchronizes to narration.

Other features in FormAI include access to the Astra and Quadra generative models and the Purple Pill, which lets users generate images in a variety of styles to help convey a campaign message.

IZEA offers a wide array of services, from creator listings and casting calls to full-service campaign management and strategic planning. The introduction of IZEA Flex and FormAI has further enhanced the influencer marketing experience, offering users a comprehensive platform and a suite of AI tools to supercharge their content and collaborations. Whether you’re a marketer or a creator, IZEA provides the tools and resources to elevate your marketing efforts and maximize your return on investment.