I have been here at PPP for about four months now and my experiences thus far have been great! Working with different advertisers everyday is both challenging and rewarding. It’s challenging because all advertisers have different needs, and it is sometimes difficult to come up with campaigns to satisfy those needs without exceeding a specific budget. After all the hard work is finished and the campaign finally goes live, it’s rewarding to see the opportunity materialize with the Posties’ wonderful posts. Of course, the most rewarding part is when the advertisers are happy with the results and agrees to a renewal campaign!
One of the most common questions I get from current advertisers is “How can I make my campaigns more successful?” The most fundamental answer I can give is…. “How the opportunity is written has a profound affect on results!”
This includes not only what the Posties are asked to do, but also how you target.
That being said, here are the top THREE things an advertiser should consider when writing an opportunity:
1.) Goals
If two different advertisers are promoting the SAME exact product on the SAME exact website, but Advertiser A’s goal is to drive traffic and Advertiser B’s goal is to get reviews…. the opportunities should be written drastically different. ONE opportunity should focus on ONE goal. If you have multiple goals, then you should create multiple opportunities. By focusing each opportunity on one specific goal, you maximize the effectiveness and impact of the campaign.
2.) Targeting
Remember, you are not targeting the blogger, but rather the READERS of those blogs! Just because the blogger is a 36 year old female from Idaho, doesn’t mean her readers are. Just because the blog”s category is not directly relevant to your website, doesn’t mean that the readers of that blog would automatically be disinterested in what your company offers. I highly recommend casting a wide net, and in doing so you will get better results!
Karen made an excellent post about this a while back
3.) Engage the blogOsphere
Opportunities that are fun and unique for the Posties always perform better. Ask yourself, “What’s the hook?”
The hook can be a few things:
a. Monetary Hook – a good payment
b. Creative Hook – engage the Posties and let them showcase their imagination
c. Content Hook – provide the Posties with exclusive content
e. Contest Hook – provide the Posties with the potential for a payoff where they can grab more cash or a prize
f. Ego Hook – provide the potential to publicly promote the person making the post in some way
g. Elitist Hook – provide something of value to the postie that they can’t buy (ties with Ego Hook)
Creating an opportunity that entices and engages the bloggers is the single most cost-effective way of driving traffic, creating awareness, and generating buzz.
By taking into consideration those three topics (Goals, Targeting, Engagement) you will create opportunities that get taken faster, achieve better results, and will cost you less.
And of course, if you EVER need assistance in creating an opportunity you can reach out to me at Joe [at] PayPerPost [dot] com.
Have a wonderful weekend!
Joe Vaughn
