Our trip down to Key West took 11 hours in total. We stopped a few times to see the sights along the way. One of those was Robbies, where you can feed the Tarpon right from their dock. It was amazing, there were hundreds of HUGE tarpon. Travis told me that you just hold a fish out over the water and the tarpon will jump up to eat it, swallowing half your arm in the process. He said “don’t worry, they don’t have teeth”. Well, I guess I got the one freak Tarpon that does have teeth, because he totally ripped my hand up… I was bleeding all over the place, this picture is after I was cleaned up. We have video which you will see in a future episode of RockStartup where you will hear me scream like a little girl.
You May Also Like
Blog
How Influencer Marketing Drives Cart Conversions Through Everyday Routines
How Influencer Marketing Drives Cart Conversions Through Everyday Routines
A guide to embedding CPG brands into the subcultures and micro-routines that capture the modern shopper. The modern Back-to-School (BTS) season is no longer a…
John FrancisJune 30, 2026
Blog
From Algorithm to Aisle: How CPG Brands Win the Modern Path to Purchase
From Algorithm to Aisle: How CPG Brands Win the Modern Path to Purchase
How social and influencer leaders use creator-driven relevance to build active brand preference on the modern path to purchase. The seasonal retail cycle, whether it’s…
John FrancisJune 30, 2026
Blog
Rethinking CPG Creative: How Influencer Marketing Scales Content at the Speed of Culture
Rethinking CPG Creative: How Influencer Marketing Scales Content at the Speed of Culture
Use creators as high-efficiency production studios to test, learn, and scale at the speed of culture. Imagine a new approach to CPG content creation. In…
John FrancisJune 30, 2026







