We just released our new case study all about IZEA’s collab with Cuddl Duds, a clothing brand known for its soft, comfortable and stylish base layers. Team IZEA enlisted lifestyle influencers for a social media campaign that spotlighted how they wore the warm and fashionable pieces in their everyday lives.
Our goal in this campaign was to show women how they can style the pieces or gift them to loved ones — bringing traffic to the collection at Kohl’s during the holiday season. Team IZEA surpassed expectations in terms of organic and paid reach, engagement and high-quality content. Check out the full case study.
The campaign basics
Account Director Caitlin Kramer and Campaign Manager Tara Gibson found nine influencers to feature pieces that matched their individual styles and desired fits.
“We were looking primarily for lifestyle and fashion female creators we felt were a good brand fit and were located in certain cold weather states,” Tara said.
The target audience in this campaign was 24- to 54-year-old women. IZEA shipped each influencer a care package of clothing so they could showcased how they #LiveinLayers thanks to the features of the Cuddl Duds clothing items, like thumbholes, cowl necks and soft fabrics.
Stylish content
Our influencers shared 63 pieces of high-quality content with their audiences to share how they stayed warm in their Cuddl Duds, including 16 Instagram in-feed photo posts. Our campaign reached over 1.4 million followers in 24 days.
“Given the short turnaround time, the content came out beautifully and exceeded the team’s expectations, Tara said.
Read the case study at izea.com/case-studies/cuddl-duds.
