Cuddl Duds at Kohl’s

With the goal of bundling up the whole family, Cuddl Duds makes an array of silky-soft base layers that blend high-performance textiles and stylish comfort. Cuddl Duds partnered with IZEA to drive traffic to its collection at Kohl’s during the 2021 holiday season.

We enlisted a crew of lifestyle influencers to roll out a multiplatform social media campaign. To execute, we shipped nine influencers Cuddl Duds care packages, each featuring pieces selected to match their individual lifestyles and product fits. Those creators shared 63 pieces of high-quality content with their audiences to show off their comfy new duds (and give followers some stylish new gift ideas).

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Clickthrough Rate
Reach
Impressions
Clicks

With the goal of bundling up the whole family, Cuddl Duds makes an array of silky-soft base layers that blend high-performance textiles and stylish comfort. Cuddl Duds partnered with IZEA to drive traffic to its collection at Kohl’s during the 2021 holiday season.

We enlisted a crew of lifestyle influencers to roll out a multiplatform social media campaign. To execute, we shipped nine influencers Cuddl Duds care packages, each featuring pieces selected to match their individual lifestyles and product fits. Those creators shared 63 pieces of high-quality content with their audiences to show off their comfy new duds (and give followers some stylish new gift ideas).

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Clickthrough Rate
Reach
Impressions
Clicks

1.35%

CAMPAIGN CTR

31K+

ORGANIC & PAID CLICKS

1.47M+

TOTAL REACH

$0.89

CPE

1.35%

CAMPAIGN CTR

31K+

ORGANIC & PAID CLICKS

1.47M+

TOTAL REACH

$0.89

CPE

Platforms
Instagram
Facebook
Pinterest

On the Go, In the Moment, Feeling Free

We identified creators who excel at creating authentic, engaging lifestyle content — indoors and out — and capture the attention of the campaign demographic: 24- to 54-year-old females.

Instagram Static Posts

Our influencers created 16 Instagram In-feed photo posts to share their new threads from Cuddl Duds. This provided a wider variety of high-quality imagery to be repurposed through ContentMine™.

Given the nature of the platform, it makes sense that we saw the most comments of all platforms on our static Instagram posts. This content gave us the most accurate measure of how creators’ audiences responded to our Cuddl Duds content.

16

POSTS

13%

ENG. RATE

48K+

ENGAGEMENTS

6K+

TOTAL ENGAGEMENTS

carolina hellal avatar

CAROLINAHELLAL
@chictalkch

79K+
Followers

jackie avatar

Jackie
@jackiegiardina

27K+
Followers

danielle ruby davis avatar

Danielle Rudy Davis
@louwhatwear

27K+
Followers

Instagram Reels

@lovelyluckylife’s Reel garnered 37,300 views and an impressive 31% engagement rate. Adding Instagram Reels to the campaign allowed us to engage mid-tier creators, who in turn garnered over 38,000 video views.

2

VIDEOS

19.4%

ENG. RATE

38K+

VIEWS

39K+

ENGAGEMENTS

Instagram Story

@Styleherstrong and @Katie_did_what created a total of 16 Instagram Story Frames and inspired 1,103 total actions, including 61 clicks. Instagram Stories are a great way to garner engagement and encourage followers to explore product lines like Cuddl Duds.

16

FRAMES

13%

ENG. RATE

1K+

TOTAL ACTIONS

.6%

CTR

Kalyn Letizia avatar

Kalyn Letizia
@styleherstrong

22K+
Followers

Katie Reyes Avatar

Katie Reyes
@Katie_did_what

51K+
Followers

Facebook Posts

The Cuddl Duds influencer campaign produced 16 Facebook posts showcasing the brand’s stylish basics and comfy layers. Fashion content typically performs well on Facebook, which explains the well-above-average engagement rate.

16

POSTS

549

ENGAGEMENTS

30K+

IMPRESSIONS

2%

ENG. RATE

living after midnight avatar

Living After Midnite
livingaftermidniteblog

2.6K+
Followers

Kalyn Letizia avatar

Style Her Strong Blog
styleherstrong

670+
Followers

life of alley avatar

Life Of Alley
lifeofalley1

1.5K+
Followers

Pinterest

Although the platform began prioritizing video content, Pinterest is still a great place to reach engaged audiences across a variety of categories — especially fashion. Our influencers on Pinterest achieved a total reach of 109,082.

16

POSTS

109K+

TOTAL REACH

15%

ENG. RATE

rachael this is our bliss avatar

Rachael
@thisisourbliss

11K+
Followers

lovely lucky life avatar

Lovely Lucky Life
@lovelyluckylife

18K+
Followers

Chic & Cheap Lifestyles avatar

Chic & Cheap Lifestyles
@chicandcheaplifestyles

565
Followers

Positive Purchase Intent

Consumer engagement shows that followers are moving lower through the funnel.

Positive purchase intent Cuddl Duds

Layers Upon Layers of Success

Cuddl Duds paired up with IZEA to share the warmth with their audience and increase web traffic to their Kohl’s collection in time for the holiday season. Our team of stylish, yet oh-so-comfy creators helped us exceed each of our campaign goals.

We bundled up nine influencers — female creators from across the United States — to create inspired (and inspiring) content that conveys Cuddl Duds’ exceptional blend of comfort and style to our target group.

Our multideliverable campaign reached over 1.4 million followers in 24 days on an $80,000 budget.

The 63 pieces of high-quality content surpassed our campaign content goal by 7% and delivered 89,811 organic and paid clicks combined. We also undercut the average fashion vertical CPE by nearly 60%, achieving a $0.89 cost per engagement against the industry standard $2.97.

IZEAx Unity Suite was used by IZEA’s managed services team to manage the Cuddl Duds campaign. Features used to run the campaign include: Discover, Engage, Create, Transact, Distribute, and Measure.

Talk with our influencer marketing experts.