Adventures of Joe and Travis!

There is a fundamental disconnect happening in enterprise CPG right now. Brand marketing teams are finalizing their sweeping holiday television spots. Shopper marketing teams are…

The grocery aisle has become a battlefield. Value-conscious shoppers are actively looking for reasons to trade down. And retailer-owned private labels or lower cost alternatives…

The economic headlines look rough right now. Inflation is stubborn. Budgets are tight. But if you look closely at consumer behavior, a massive silver lining…