Lisa Furgison, Author at IZEA Worldwide, Inc

Resources

How to Curate Content: A Lesson from Apartment Therapy

More and more brands are combining their content marketing strategy with more traditional email campaigns. As content is created and published, brands send customers links…

Lisa FurgisonMay 23, 2016

Resources

The Crucial Components of Sponsored Social Messaging

More and more brands are using sponsored posts as a marketing method to attract and maintain customers. When an advertiser works with an influencer to promote…

Lisa FurgisonMay 20, 2016

Resources

Intelligentsia Coffee Establishes Authority With Guides

In a move that may seem counter-intuitive for a company with coffee bars throughout New York, Chicago and Los Angeles, Intelligentsia Coffee offers free home-brew guides…

Lisa FurgisonMay 16, 2016

Resources

Off Broadway Shoes Uses Sponsored Social to Promote New Store Opening

When a new business opens, marketers typically break out the “Grand Opening” sign and try to drum up some media attention for the big day.…

Lisa FurgisonMay 13, 2016

Resources

Lion Brand Yarn Educates Consumers with Video

Video marketing has quickly become an integral part of content marketing. Experts believe video will take up 57 percent of consumer internet traffic, almost four…

Lisa FurgisonMay 11, 2016

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L’Oréal Uses Influencer Marketing to Drive Contest Participation

Social media has become a hotbed for digital contests. Research shows 80 percent of consumers prefer to enter contests on social channels as opposed to…

Lisa FurgisonMay 5, 2016

Resources

Hershey Offers Birthday Inspiration Through Sponsored Blog Posts

Birthday parties are big business, especially parties for children. One of America’s favorite candy companies, Hershey, recently released birthday-themed Hershey Kisses specifically for these celebrations.…

Lisa FurgisonMay 3, 2016

Resources

5 Reasons Influencer Marketing Is Taking Off

Trying to market directly to consumers is getting more difficult as the “noise” of advertising fills every medium. Influencer marketing — using social media leaders…

Lisa FurgisonApril 29, 2016

Resources

What’s Valuable Content? American Express Has the Answer

Here’s a common question: Should every piece of content on the company website or blog promote a product or service? Some marketers would answer with…

Lisa FurgisonApril 27, 2016

Resources

Why Brands Are Turning To Influencer Marketing

What’s the deal with influencer marketing? To describe it in Twitter terms, it’s trending right now. It’s a hot (relatively) new digital marketing method that…

Lisa FurgisonApril 25, 2016

Lisa Furgison

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