IZEA, Author at IZEA Worldwide, Inc

Resources

Content Marketing Management Plan

It can be easy to forget the big picture and the need to have a management plan when it comes to content marketing. That’s often…

IZEAOctober 1, 2019

Resources

Effectiveness of Inbound Campaigns

As the ecommerce market continues to see explosive growth, with no signs of stopping, it’s estimated that worldwide retail ecommerce sales will hit $4.5 trillion…

IZEAOctober 1, 2019

Resources

What Is Episodic Content Marketing?

There's no denying the significance of content marketing as a successful strategy for growth. It offers potential for building brand awareness, lead generation, engagement and…

IZEASeptember 30, 2019

Resources

Optimize Old Content

Content is a big investment for brands. Netflix alone is forecast to spend $17.8 billion on content in 2020. But content is an important investment…

IZEASeptember 30, 2019

Resources

Integrating Social Media Into a Content Marketing Strategy

If your brand’s social media and content marketing strategy have been operating independently of each other, you’ve probably been thinking about changing that relationship. If…

IZEASeptember 27, 2019

Resources

Why Netflix’s Content Strategy is Failing

Netflix is a household name. A 2018 report showed that 57 percent of the American public has some sort of streaming service and more than…

IZEASeptember 27, 2019

Resources

Keyword Research Tools

In order for consumers to be able to find your brand online, it's critical that you use the right keywords for your ads and content.…

IZEASeptember 26, 2019

Resources

Content Analytics: Identifying Trends

The evidence is everywhere: Content marketing works. Successful campaigns generate three times the leads of traditional marketing, according to Demand Metric. So, if you aren't…

IZEASeptember 26, 2019

Resources

Creating a Content Distribution Strategy

When you have great content, you want to share it with the world — or at least with the people you think would most appreciate…

IZEASeptember 25, 2019

Resources

Improving Email Open Rates

Many companies focus on inbound marketing, using content creation and influencers to draw in new customers. However, outbound advertising is far from dead; and email…

IZEASeptember 25, 2019

IZEA

Content Marketing Management Plan

Effectiveness of Inbound Campaigns

What Is Episodic Content Marketing?

Optimize Old Content

Why Netflix’s Content Strategy is Failing

Keyword Research Tools

Content Analytics: Identifying Trends

Creating a Content Distribution Strategy

Improving Email Open Rates

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