Alexis Andreasik, Author at IZEA Worldwide, Inc

Blog

The Rise of Social Shopping: How Social Commerce Has Evolved

Written by: Alexis Andreasik - Head of Strategy at IZEASocial media has transformed from a discovery tool to a full-fledged shopping platform, allowing users to…

Alexis AndreasikNovember 15, 2024

A woman with curly hair looks at her phone; Learn how to leverage influencers to cut through election-year ad clutter. Discover strategies for using authentic, engaging, and uplifting content to maintain consumer attention and stand out amidst the political noise during the election season.

Blog

Breaking Through: Leveraging Influencers to Cut Through the Political Noise

Written by: Alexis Andreasik - Head of Strategy at IZEAThis year’s election is grabbing headlines. Even before President Joe Biden dropped out of the race…

Alexis AndreasikOctober 15, 2024

A woman wearing a pink Barbie T-shirt and matching skirt

Blog

From Pink Carpet to Global Reach: Breaking Down IZEA’s ‘Barbie’ Campaign Success

Written by: Alexis Andreasik - Head of Strategy at IZEAThe buzz surrounding the 2023 “Barbie” movie was unstoppable, but record-breaking ticket sales didn’t happen by…

Alexis AndreasikOctober 7, 2024

Resources

Cracking the Code: What Consumers Really Want from Brands on Social Media

Written by: Alexis Andreasik - Head of Strategy at IZEAMarketers are always seeking the secret formula for captivating audiences on social media. What mix of…

Alexis AndreasikSeptember 5, 2024

Blog

How Brands and Creators Are Thriving in the New Era of ‘Strategic Efficiency’

Written by: Alexis Andreasik - Head of Strategy at IZEAIn 2024, marketers are projected to spend a staggering $5.89 billion on influencer marketing, marking a…

Alexis AndreasikAugust 13, 2024

Blog

Striking the Balance: Maximizing Reach and Impact in Influencer Campaigns

Written by: Alexis Andreasik - Head of Strategy at IZEAReach and impact are two sides of the same coin. Reach refers to the number of…

Alexis AndreasikJune 18, 2024

Blog

Prioritizing Authenticity Over Trend-Chasing in Influencer Marketing

Written by: Alexis Andreasik - Head of Strategy at IZEAAs the social media sphere continues to evolve and trends shift rapidly, there remains one steadfast…

Alexis AndreasikJune 12, 2024

Blog

Insights for Marketers Looking to Stand Out in a Busy Advertising Year

Written by: Alexis Andreasik - Head of Strategy at IZEAMarketers will contend with fractured attention spans in 2024. While consumers watch historic sporting events, election…

Alexis AndreasikMay 15, 2024

Blog

Unveiling the Influence of Influencers on Amazon

Written by: Alexis Andreasik - Head of Strategy at IZEAIn the fast-paced digital landscape of today's marketplace, staying abreast of consumer trends isn't merely advantageous…

Alexis AndreasikApril 18, 2024

Alexis Andreasik

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