IZEA x New York Bakery

To accelerate awareness and conversions for New York Bakery’s Texas Toast at Walmart, IZEA activated six creators to share relatable, low-stress meal solutions across TikTok and Instagram. Amplified by a strategic paid social approach, this “Bake It or Make It” campaign simplified everyday dinner routines for busy parents. The targeted strategy delivered massive results, generating over 33 million engagements, 308,000+ product cartings, and an 11.40% sales lift at Walmart.

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See More of Our IZEAs

IZEA - Campaign - CPG - Athenos
Athenos

Athenos

IZEA partnered with 10 food creators to showcase Athenos feta as a versatile fridge staple, driving incremental sales and connecting Culture to Cart.
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IZEA - Our Work - Lidl Case Study
Lidl

Lidl

To promote Lidl's digital leaflet, IZEA activated a cross-tier roster of creators, exceeding impression targets by 137% and connecting culture to cart.
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IZEA - Work - Case Study - Quilted Northern
Quilted Northern

Quilted Northern

IZEA helped Quilted Northern elevate an everyday staple through unexpected creator concepts, driving brand awareness and making a powerful impact at the shelf.
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IZEA - Our IZEAs - PERC
PERC

PERC

PERC partnered with IZEA to cut through the noise of B2B marketing with creator content built for social.
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We manage high-performance influencer marketing campaigns for the world’s leading brands in CPG, Media and Entertainment, Mobility, Technology and more.