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Loud budgeting is a trend that has been making waves on TikTok since Lucas Battle introduced the concept in late 2023. The trend focuses on transparency with finances. Many influencers, especially those interested in budgeting and saving, took this topic and ran with it. While not all influencers focus only on loud budgeting, the ideas and encouragement are the same: being authentic and realistic with money and not being ashamed of it.

Loud budgeting influencers on TikTok

Steph and Den

With 315K followers on TikTok, the duo Steph and Den are giving out money tips. They teach followers how to ask for a raise, how to invest and, of course, how they’re using loud budgeting in their lives.

Jenny Park

Jenny is a financial TikToker who gives her best “big sister” advice about work, money, goals and life. She has 122K followers and shares work tips and loud budgeting ideas.

Jade Warshaw

Jade is a financial influencer who has shared her financial life and how she paid off $460K of debt. Jade now incorporates loud budgeting into her topics and is often on the Dave Ramsey podcast.

Libby Brooks

Libby is an influencer with 113K TikTok followers who incorporates loud budgeting into her content. She shares “What I Spend in a Week” videos and different ways to budget in your 20s.

Kait Alayna

Kait is a loud budgeting influencer on TikTok with 26K followers. She talks about all things personal finance, including what she earns in a month and how she does low-spend months from time to time. 

Heather Pulier

Heather is a financial guru sharing her finance tips with her 19K followers. In her bio, she says she’s “offering emotional and practical skills for financial success” to those who follow along.

Natalie Fischer

At almost 56K followers, Natalie is a budgeting influencer on TikTok who talks about investing and owning her own business. She believes that investing is important, especially in your 20s, and why loud budgeting can be a piece of that.

Lillian Zhang

With 106K followers, Lillian has a career, money and lifestyle account on TikTok where she occasionally shares how loud budgeting is a part of that. She talks about how she saved $100K by 23 and shows her net worth tracker.

Emma

Emma shares her payday routine and discusses the guilt and shame that can sometimes come with budgeting.  

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