Millennial Influencers You Need to Know for Lifestyle Inspiration

Born between the early ‘80s and late ‘90s, millennials are tech-savvy, independent adults who enjoy sharing their lives on social media. Since their teen years, sharing on social media has been the norm, so it’s not surprising to see this cohort share lifestyle content. Whether you’re a millennial looking for relatable posts or a brand hoping to connect with this target audience, this list has something for everyone. Here are some of the top millennial lifestyle influencers on social media.

Check out these 20 millennial lifestyle influencers

Shoma is a digital content creator in Long Island, New York. As a midtier influencer on Instagram, where her followers know her best as themommyspice, Shoma takes her family on exciting vacations and shares all the best after-school treats she keeps stocked for her kids.

Arushi is a Houston-based boy mom who’s into sharing lifestyle, travel, and DIY tips with like-minded mamas. She’s also a midtier Instagram influencer, where she’s known as thesnazzymom. Arushi shares her traditions for creating a warm, welcoming Diwali celebration and stays active during a pickleball match with her son.

Liz is a popular Cuban-American influencer based in Miami who shares her creativity and knack for cosplay on her TikTok platform. Her unique ability to recreate popular characters has gained the attention of 1.6 million followers.

Heather is an inspiration on TikTok, sharing unique lifestyle-themed content and connecting with her audience of more than 378.2K followers. She highlights her practical routines and relating to other expecting moms. She often includes family, beauty and more into her posts, plus relevant discussions that keep her audience engaged.

Barbie Delle

Barbie has a flair for curly hair care and romantic body fashion. On TikTok, the mega-influencer shows her followers three ways to style a leggings jumpsuit and an ‘80s-inspired curly hairstyle tutorial.

August

August was born and raised in New York City. Better known on TikTok as theres.food.at.home, August flexes her cooking skills by challenging herself to cook everything in her freezer and spicing up her home-cooked meals with a jerk marinade tutorial for her followers.

Erin Miller

Erin is a comedic millennial who considers herself a ‘90s-’00s historian. On TikTok, where she’s best known as overthemoonfaraway, Erin reenacts the drama of texting your crush in 2006 and pokes fun at the tanning bed obsession of the early 2000s for her 2.6 million followers.

Natalie

Houston, Texas-based Natalie is a “digital life sharer” who discusses family, marriage, and being a “money mama.” She’s also an Instagram influencer, where she’s known as millennialmommyboss. For her followers, Natalie shares five financial goals for the millennial family and her recipe for the perfect tailgating snack.

Krista Lavrusik

Krista is a digital creator and a millennial mom fashionista with Gen Z style. For her 251K Instagram followers, Krista shows how to style black jeans for fall and a lineup of must-have button-downs.

Barbie Delle

Barbie has a flair for curly hair care and romantic body fashion. On TikTok, the mega-influencer shows her followers three ways to style a leggings jumpsuit and an ‘80s-inspired curly hairstyle tutorial.

Sarah

Sarah is a wife, mom, and comedy-loving millennial in the United Kingdom. She’s also a mid-tier influencer on TikTok, where she jokes about socializing while dropping her kids off at school and surviving the stay-at-home mom life on school holidays.

Justin

Justin considers himself the unofficial nostalgia king. Known to his 3.6 million Instagram followers as 90skid4lyfe, Justin considers how ‘90s bullies would fare today and how the most memorable songs of the decade hit differently as an adult.

Melissa Kristin

Melissa calls herself a ‘90s and early 2000s time traveler who’s “here to unlock millennial memories.” As a web celebrity Instagram influencer, Melissa shows her followers how kids teased people with freckles in the 2000s and what it’s like being an antisocial millennial on Halloween.

Madeline Mann

Madeline is a millennial businesswoman who enjoys setting others up for career success with her advice. Known on YouTube as SelfMadeMillennial, Madeline’s 382K subscribers tune in for helpful job-related tips like how to answer a potential employer’s “walk me through your resume” request and the best answer to interview questions about your weaknesses.

Keri Lumm

Keri is a funny lady who fully embraces her role as an embarrassing mom. As a midtier TikTok influencer, Keri takes her followers along as she travels to Scotland and shares a fun side of her personality and love for experiencing different cultures.

Tim

Tim is a comedian who encourages his fellow millennials to “get messy” right along with him. He’s also a macro TikTok influencer, known to his followers as 100percentthattim, who pokes fun at the intensity of Gen Z relatives and millennials singing on social media for attention in the early 2000s.

Lou Pharis

Lou is a Denver-based comedian and teacher. This midtier TikTok influencer keeps his followers in stitches with his views on millennials’ devotion to their dogs and feeling old with his early 2000s music taste.

Lauren Speed-Hamilton

Lauren spreads love and positive vibes sprinkled with dance moves. She’s a mega-influencer on TikTok, where she shows off her inner fashionista and gets ready with her followers for a women’s luncheon.

Stef Schuetz

Stef just wants to be your millennial ginger BFF. On TikTok, where her 353.1K followers know her better as notaregularmomimakewlmom, Stef shares how her love of 2000s hip hop has changed now that she’s a mom who is resisting the urge to dance to her favorite millennial jam in public.

Isabel Clancy

Isabel is all about making fun of her early 2000s millennial past and giving a nod to nostalgia with cringe-worthy comedy skits. As a web celebrity influencer on TikTok, Isabel gives a peek into her teen shopping mall haul and thick, cakey makeup looks from the past compared to the present.