Almost one year ago to the day, Americans started hearing rumblings of a Coronavirus. The invisible and deadly virus decimated the lives of hundreds of thousands overseas. It hadn’t yet hit the United States. But American’s were bracing for impact. Just a year after the world shut down for quarantine, we are moving towards post-Covid life. Pharmaceutical companies have been working non-stop to produce effective COVID-19 vaccines. And Johnson & Johnson’s pharmaceutical brand Janssen is the third vaccine to be approved by the FDA. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for the FDA after the organization approved Janssen’s one-shot vaccine.
Also trending this week on BrandGraph were brands like Pixar and Tom & Jerry. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of February 22, 2021
- U.S. Food and Drug Administration
- Tom & Jerry
The U.S.. Food and Drug Administration approved a third COVID vaccine on Feb 27, 2021. This marks another lap in the race to end the Coronavirus. The FDA approved Johnson & Johnson’s one-shot vaccine for use in individuals 18 years of age and older. Late last year the FDA approved Moderna’s and Pfizer’s vaccines which require two doses. Johnson & Johnson’s vaccine can also be stored at normal refrigeration temps for at least three months. This allows for easier distribution and the potential for at-home vaccinations. The FDA trends on BrandGraph and social media as they continue to roll-out effective COVID combats.
Top Content for the U.S. Food and Drug Administration
The new Tom & Jerry movie came out over the weekend. This time the cat and mouse rivals face off in New York City. Tom & Jerry premiered both on HBO Max and in theaters on Feb 26, 2021. The live-action animated hybrid film stars Choë Grace Moretz, Micheal Peña and Colin Jost. It also features archived voice recordings of Willam Hanna and June Foray from the original Tom & Jerry shorts. Tom & Jerry received mixed reviews on social media. Users were impressed with the unique 2-D animations but were disappointed with the live-acting performances.
Top Content for Tom & Jerry
Pixar is also trending on social media. On Feb 25, 2021, it released the teaser trailer for Luca. The coming-of-age story is about a boy named Luca who wants to have the best summer ever. Pixar trends on social media as people react to the beautiful and different animation styles. Some social media users compared the Luca trailer to scenes from the critically acclaimed film Call Me By Your Name. Social media users feel there are gay undertones to Luca’s story, similar to Call Me Your Name. Also, both films are set in beautiful towns in Italy.
Top Content for Pixar
Aquaman was trending on social media and BrandGraph this past week. Rumors have circulated online suggesting actress Amber Heard was fired from the sequel film. Heard plays Aquaman’s love interest, Mera. In 2016, Heard filed for divorce from actor Jonny Depp citing verbal and physical abuse. A few years later Depp sued Heard for defamation and alleged she was abusive. Fans started to side with Depp after details from their court proceedings became public. Many social media users believe it is inappropriate for Heard to have such a high-profile role in the movie after Depp’s claims of abuse. However, it’s looking like Heard was not actually fired from Aquaman 2. Fans suggest Warner Bros. at least cut some of Heard’s scenes if they’re not going to fire her.
Top Content for Aquaman
Hasbro announced it is rebranding its popular toy, Mr. Potato Head. On Feb 26, 2021, Hasbro announced the toy will no longer be referred to as a Mister. Mr. Potato Head is rebranding for gender-neutral inclusivity, launching this fall. The announcement was met with mixed reviews on social media. Initially, people thought Hasbro was discontinuing the iconic Mr. Potato Head toy. Which is a memorialized figure in the Toy Story franchise, voiced by comedian Don Rickles. Hasbro made another statement reiterating Mr. and Mrs. Potato Head characters are not going anywhere.
Top Content for Hasbro
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo