On Feb 3, 2021, the Hollywood Foreign Press Association announced this year’s Golden Globe nominees. Sarah Jessica Parker and Taji P Henson, both Golden Globe winners, virtually shared the nominations. Like many events, the Golden Globes award ceremony is affected by the COVID-19 pandemic. Tina Fey and Amy Poehler are returning to host the awards for the fourth time. But this year, the comedic duo will be hosting bi-coastally with Fey in New York City and Poehler in Beverly Hills. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for the Golden Globe awards as viewers reacted to the nominations.

Also trending this week on BrandGraph were brands like Dogecoin and Judas and Black Messiah. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of February 1, 2021

  1. Golden Globes
  2. Pete Buttigieg
  3. Judas and the Black Messiah
  4. Dogecoin
  5. The Falcon and the Winter Soldier

Many consider February to be the official start of award season. 2021 is no different, except ceremonies will be unconventional due to the ongoing pandemic. Some shows had to be rescheduled, other shows were postponed entirely. Film and television lovers were happy to hear that the Golden Globes will go on as planned. The Golden Globes trends on BrandGraph after social media users shared their reactions to this year’s nominations. Some expressed excitement. Others were disappointed and felt their favorite actor was snubbed by the awards.

Golden Globe BrandGraph Trend

Top Content for the Golden Globes

On Feb 3, 2021, Pete Buttigieg was sworn in as Secretary of Transportation. Buttigieg ran in the 2020 Democratic Party presidential primaries but eventually dropped out of the race. He was the first openly gay person to have a major presidential campaign. And now he is the first openly LGBT person to hold the position of Secretary of Transportation. Across social media, people congratulated Buttigieg on his new government position. He is also receiving praise for making queer history as the first openly gay Cabinet secretary.

Pete Buttigieg BrandGraph Trend

Top Content for Pete Buttigieg

Judas and the Black Messiah premiered at the 2021 Sundance Film Festival on Feb 1. The biographical drama received major praise from critics who were impressed by the directing, screenplay, and performances. Judas and the Black Messiah is the story of Fred Hampton, chairman of the Black Panther Party, and his fatal betrayal. Critics argue it is an electrifying film that showcases the severity of racial injustices. The film is set to release on Feb 12 simultaneously on HBO Max and in theaters.

Top Content for Judas and the Black Messiah

Dogecoin trends on social media after an unexpected shout out from billionaire Elon Musk. The cryptocurrency recently rose to popularity after the GameStop short squeeze. Traders and investors migrated to cryptocurrencies after Robinhood and other trading platforms blocked GameStop and AMC Theaters trades. On Feb 4, 2021, Musk tweeted memes praising the meme-inspired currency. He also tweeted out: Dogecoin is the people’s crypto. Dogecoin jumped in value by 50% after Musk’s tweets.

Top Content for Dogecoin

The Falcon and the Winter Soldier also trended on BrandGraph after the official trailer for the series dropped. On Feb 7, 2021, Marvel released the first trailer for the Falcon and the Winter Soldier. MCU fans were happy to finally get a deeper look into the upcoming series. Some Marvel fanatics are even dissecting every detail of the trailer to predict the plot. The Falcon and the Winter Soldier is the second Marvel limited series on Disney+ and will premiere on Mar 19, 2021.

Top Content for The Falcon and the Winter Soldier

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo

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