Thanksgiving has officially passed, which means it is finally socially acceptable to start planning for the holidays. However, Mariah Carey began her holiday celebrations back on Nov 1. This year Carey teamed up with Apple TV+ to bring us an exciting holiday show to hopefully get us out of this COVID-19 funk and into the Christmas spirit. Mariah Carey’s Magical Christmas Special will premiere on Dec 4, 2020, exclusively on Apple TV+. The streaming platform really started to trend once the star-studded cast was revealed. Popstar Ariana Grande, who is often compared to Carey, will make an appearance along with fellow powerhouse vocalist Jennifer Hudson. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Apple TV as Christmas lovers express excitement for the upcoming holiday special.
Also trending this week on BrandGraph were brands like Bitcoin and Moderna. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of November 23, 2020
- Apple TV
- Atlanta Hawks
On Oct 9, 2020, Mariah Carey first teased her Christmas special by posting a picture of three directors’ chairs with initials: AG, MC, and JH. Finally, on Nov 27 Apple TV dropped the official trailer for Mariah Carey’s Magical Christmas Special. The holiday presentation will also feature comedians Tiffany Haddish and Billy Eichner. Apple TV trended across social media as fans celebrate Ariana Grande and Carey’s long-awaited collaboration after years of speculating the two women had drama. The highly anticipated show will be exclusively available on Apple TV+ starting Dec 4.
Top Content for Apple TV
Bitcoin is trending on social media and BrandGraph as concerns rise over the cryptocurrency’s stock performance. Bitcoin is one of the top cryptocurrencies in the world and is a staple in the digital currency world. However, recently Bitcoin’s stock has plunged and at one point was on the verge of crashing. The current performance of Bitcoin seems to be affirming ongoing criticism of the cryptocurrency that suggests its an economic bubble. Despite this, long time Bitcoin traders are not too concerned and anticipate their digital currency of choice will be back on track to reach $20k.
Top Content for Bitcoin
The family of a Publix deli worker who died from complications caused by COVID-19 filed a lawsuit against the supermarket chain. The family alleges that their father, Gerardo Gutierrez, requested to wear a mask in late March after seeing his co-worker showed symptoms of COVID-19. According to the lawsuit, Publix denied Gutierrez’s request and also did not send the employee with symptoms home. Unfortunately, Gutierrez ended up contracting the virus and later passed away in April. BrandGraph recorded a spike in social media content and engagement for Publix as people criticize the company for not handling the situation better and for failing to protect its employees.
Top Content for Publix
Moderna is a biotechnology company that is in the race to become the first to administer an effective COVID-19 vaccine. Shortly after Pfizer announced their vaccine for the coronavirus to be 90% effective, Moderna announced that theirs was 94% effective. Their vaccine differs from Pfizer because of its longer shelf life of up to six months in a regular freezer and 30 days in a standard fridge. Pfizer’s vaccine on the other hand must be stored at minus 70 degrees Celsius or below. Moderna is now seeking authorization from the FDA to ensure their vaccine will be available for distribution in early 2021. The biotechnology company trends on social media as people consider whether or not to get the vaccine should it become available.
Top Content for Moderna
On Nov 24, 2020, the Atlanta Hawks signing Bogdan Bogdanović. The deal caused the Hawks to trend on social media and BrandGraph as Hawks fans welcome the newest team member. Bogdanović, played for three seasons on the Sacramento Kings, signed a four-year contract worth $72M. Fans hope to see Bogdanović in the starting lineup with their favorites Trae Young, John Collins, and Clint Capela. The NBA Preseason schedule beings Dec 11, where the Hawks will face off against rival Orlando Magic.
Top Content for the Atlanta Hawks
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo