Arts and crafts projects give kids a creative and constructive way to spend their time. But these kinds of projects aren’t just for kids. Adults who are willing to experiment with crafting supplies can create their own home decor, party supplies and gifts. Arts and crafts influencers are the creative minds that inspire and educate online audiences through social media and blogs. Look to these professionals to partner with your brand and bring your audience the ideas and resources they’re looking for.
Arts and Crafts Influencers
- Becky Wright and Kelsey MacDermaid
- Vanessa, the Crafty Gemini
- Jen Causey
- Sarah Khandjian
- Olga Prinku
- Angela Milnes
- Mark Montano
- Amy Latta
- Jo Nakashima
- Jordan Ferney
Becky Wright and Kelsey MacDermaid use their channel, The Sorry Girls, to share do-it-yourself (DIY) fashion projects and room makeover tips. Some of their most popular videos include “Ariel: DIY Disney Princess Costume” and “DIY Braided Racerback Tank Top.” These Canadian influencers offer even more content, such as a podcast, craft templates and a merchandise shop on their official website.
Whether you want to make bread from scratch, design your own leggings or build a raised garden, Vanessa, the Crafty Gemini, has video tutorials that offer step-by-step instructions. She also shares resources like PDF patterns and machine embroidery designs. The Florida-based influencer has a shop in Gainesville, but followers who aren’t in Florida can tune into her live video chats.
When a wedding is on the calendar, turn to Jen Causey for crafty DIY projects that will lend the event a more personalized touch. She founded her blog, Something Turquoise, back in 2011. Now, the site is a handy resource that guides readers through projects like crafting a leather bar menu or photo backdrops and props. Causey also directs crafters to printables, tools and other resources to make their projects easier.
Sarah Khandjian founded her lifestyle blog, Sarah Hearts, in 2006. She can show you how to make edible treats like flower-shaped French toast or wearable items like tote bags and holiday sweaters. This arts and crafts influencer is also a graphic designer, so she offers colorful seasonal wallpapers for your computer as well.
If you happen to have a collection of dried flowers or plants handy, Japanese artist Olga Prinku can show you how to put them to good use. She uses those materials in her embroidery projects, and she offers online tutorials that guide you through the process. Prinku and her botanical artworks have been featured on marthastewart.com, Our Maker Life and What Women Create.
United Kingdom-based blogger Angela Milnes is the woman behind the Inspiration Edit blog. The lifestyle blog offers kids crafts, such as pencil toppers, nail art and ornaments, for every season. Milnes also includes a section specifically for Instant Pot recipes, in case a family is hungry after a long day of arts and crafts.
Mark Montano creates videos that revolve around DIY jewelry, fashion, decor and furniture. Some of his most popular videos include “How to: Twinkling Branches Room Divider,” “Bejeweled Boho Cardboard Mirror DIY” and “Cardboard Crowns.” Browse through his content to find all sorts of ways to beautify your home from floor to ceiling.
Amy Latta is the author of several books, including “Hand Lettering for Relaxation,” “Hand Lettering for Laughter” and “Hand Lettering for Faith.” Based on those book titles, much of her online content involves tutorials for decorative lettering. However, she also teaches her audience how to make items like face masks, charm bracelets, photo frames and crate bookcases. Her site, Amy Latta Creations, even organizes DIY content based on your crafting skill level.
Origami is an art that’s ancient as well as popular. YouTuber Jo Nakashima guides his viewers through the process of shaping roses, airplanes and even Yoda out of humble pieces of paper. Even though you’re simply folding paper, some of the crafts can be challenging. Nakashima’s most popular video, “Origami Rose” is over 15 minutes long. Some of the videos, such as “Origami Fiery Dragon,” can require more than 30 minutes of your time. Don’t let that deter you, however, as the result is worth it.
As you might expect, from the name, the blog Oh Happy Day is filled with tutorials for brightly colored crafts. Discover ways to make everything from cactus gift boxes and watercolor backdrops to flower wreath cake toppers and pie sundaes. Event planner Jordan Ferney started the blog back in 2006, but she’s not the only one who contributes to its plethora of DIY ideas. The site is a great resource for party planners and DIY enthusiasts.
When searching for an influencer to collaborate with, hone in on influencers who appreciate your brand’s products and share your business values. You’ll want to work with someone who can offer an authentic endorsement of your brand and create content that will speak to your target audience.