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TikTok has taken the world by storm, and the music industry is no exception. According to a study commissioned by TikTok, “75% of TikTok users say they discover new artists through TikTok and 63% of TikTok users heard new music that they’ve never heard before on TikTok.”

The platform has become a launchpad for new artists and a place where established musicians connect with fans in creative ways. Viral videos have the power to boost a song’s success on the music charts, as seen by the re-emergence of Fleetwood Mac’s “Dreams” on music charts thanks to a viral TikTok video in late 2020.

If you’re looking to discover fresh sounds, promote a new music release or gain insights into the music world, following and working with the right accounts is crucial. In this blog, we’ll introduce you to TikTok’s best music influencers.

Here are the top music influencers on TikTok

Michael Pelchat

Rolling Stone credits him with making “Old Town Road” a hit on TikTok, giving Michael Pelchat a certain amount of cache among music lovers. His classic trademark grin and his eccentric dance videos set to music have led him to gain more than 2.5 million TikTok followers. Michael keeps his followers entertained and updated with the latest trendy jams.

@nicemichael

opening by myself means work video

♬ supïdo by frozy - frozy

Jules LeBlanc 

As a gymnast who rose to fame on YouTube, Jules caught the attention of many users and subscribers but now takes her love for music to TikTok where she shares lip-sync content with the hottest new songs. More than 19 million followers tune in to view her stylish outfits and trendy dance moves.

Jacob Sartorius

Jacob first found fame on Musical.ly, which propelled him into the beginnings of his musical career. The singer and influencer has now racked up more than 23.6 million followers with whom he shares his latest music and popular TikTok sounds and songs.

@jacobsartorius

just wrote this ❤️ hate me if it helps

♬ original sound - Jacob Sartorius

Loren Gray 

Like Jacob, Loren originally began her career in music on musical.ly and now has taken over TikTok. She has gained more than 54.2 million followers who see her content about her music, stylish outfits, and lifestyle.

@lorengray

less than 2 weeks until tour 👢

♬ original sound - Loren Gray

Maia — mxmtoon

With soothing vocals and a talent for creative songwriting, Maia immediately rose to fame on YouTube and now has furthered her social media success on TikTok. Her talent and songs have earned her more than 2.9 million followers who are treated to her classic songs and clips of her playing the ukulele.

@mxmtoon

“feelings are fatal” was and is a really special song for me and many other people. here’s a little more about it. listen to “feelings are fatal (revisited)” now! #mxmtoon #plumblossom #behindthesong

♬ feelings are fatal (revisited) - mxmtoon

Haley Sharpe

You may know her for her iconic dance paired with Doja Cat’s song “Say So,” which went viral a few years ago, but Haley’s TikTok platform is still going strong. With over 3.4 million followers, Haley shares trending songs and dances while showcasing her favorite products and outfits.

@yodelinghaley

I cant stop doing this dance!!!! Dc: @aespa official 😍

♬ Better Things - aespa

Natalie Jane

After making her debut on “American Idol,” people around the world were introduced to Natalie’s singing talent. Natalie now takes to TikTok, where she shares her upcoming songs, clips of her singing on stage, and even sneak peeks at her upcoming music video releases for more than 8.4 million followers.

Jax 

Jax, or Jaclyn Cole Miskanic, is a fellow “American Idol” contestant who attracted more than 13.9 million followers by sharing her talent for writing and singing songs. With songs featured on Billboard’s top 100 lists, it’s no surprise that Jax has gained the impressive following that she has today.

@jaxwritessongs

Surprising my favorite cashier, Sloane. 🥹💛👑🌈💪🎶. surprise songs cutie love

♬ original sound - Jax

Sarah Cothran

Sarah is a music influencer who has used TikTok to share her love for creating music and adding her spin on popular songs. Sarah rose to fame on TikTok by sharing her versions and covers of songs that have led her to gain more than 3.3 million followers.

@sarahcothran

Cruel summer 💖 also I have new song out! link in bio to listen 🙂 #NewMusic #PopMusic #singing #taylorswift #cruelsummer

♬ original sound - Sarah Cothran

Olivia Rodrigo

If you’re on TikTok at all, you know Olivia Rodrigo. The former Disney star has taken over the app as millions of people everywhere use her latest songs in their own content and sounds. Olivia has gained more than 18 million followers of her own by sharing her latest hit singles and TV appearances.

Sophie Morelli 

As an accomplished singer, songwriter, pianist, and composer, Sophie has taken over TikTok with her latest jams and incredibly powerful voice. Her feed is full of her latest songs and vlogs for more than 4.5 million followers.

@sewphy

@BILLIE EILISH do you need a translator🧎🏼‍♀️

♬ original sound - Sophie Morelli

Emma and Sydney 

Known on TikTok as The Seastrings, Emma and Sydney are a dynamic duo based in Australia who take to #musictok in a new and unique way. The duo team up as talented violinists sharing incredible versions of popular songs. Together they have collected more than 135.6K followers.

Influencers:

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Marketers:

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influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our
Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings